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Josh Pigford

Josh Pigford

Josh is most famous as the founder of Baremetrics. However, long before Baremetrics and until today, Josh has been a maker, builder, and entrepreneur. His career set off in 2003 building a pair of link directories, ReallyDumbStuff and ReallyFunArcade. Before he sold those for profits, he had already started his next set of projects. As a design major, he began consulting on web design projects. That company eventually morphed into Sabotage Media, which has been the shell company for many of his projects since. Some of his biggest projects before Baremetrics were TrackThePack, Deck Foundry, PopSurvey, and Temper. The pain points he experienced as PopSurvey and Temper took off were the reason he created Baremetrics. Currently, he's dedicated to Maybe, the OS for your personal finances.

Gross Margin

Tracking a business’s revenue sounds straightforward, but there are often plenty of moving pieces and it’s important to understand how all the puzzle...

MRR: How to Calculate Monthly Recurring Revenue

Key Takeaways Monthly recurring revenue (MRR) helps you track recurring revenue, and is commonly used to track performance in SaaS and subscription...

Customer Success

Customer success is the area of your business focused on fulfilling customer’s needs by providing them with the support they require to use your...

Setting Up Social Media

Social Media can be one of the best ways to grow your business, but also a great way to waste a lot of time with little reward. We’re going to show...

Setting up Customer Support in a start-up

I find it surprising how often entrepreneurial types come up with an excellent idea, build an MVP and then completely forget that they will need to...

How to create a marketing budget for your startup

One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles...

3 places to find customers for your business

Ah, customers. They’re the lifeblood of your business. They want you to solve their biggest business pain, and if you really listen, they’ll tell you...

KPI: Key Performance Indicator

Businesses thrive on data. You need to be carefully tracking everything from the efficacy of your marketing campaigns to how much revenue you’re...

Social Media Automation

We’ve previously covered how important social media is for startups. Being on social is a great way to share your brand and company story, interact...

Lead Generation

Lead generation is the process of attracting prospective customers to your business with the intent of eventually converting them to paid customers.

SaaS Business Ideas

If you’re contemplating starting a business, there’s a good chance you’ve considered starting it in the SaaS space. As consumers, we’re familiar with...

Perfect Pricing: Benchmarks and Best Practices for Setting Pricing Models

Setting your pricing model might be the most important decision you make on launch. Set it too high and you risk losing customers. Set it too low and...

How to Build a Startup Culture

The mention of startup culture brings to mind both sleep-deprived college students tinkering in a garage and the high-energy futuristic offices of...

Retention Rate

Key takeaways: Your customer retention rate measures the number of customers you’re retaining in a set time period Businesses can also track revenue...

How to Value A SaaS Business

When it comes time to part ways with your business, you may look to sell it to someone else. One of the first questions that comes to mind is “how...

Getting your legal ducks in a row

Lawyers. Wait, don’t stop reading yet! The legal stuff seems opaque and boring, but it’s make or break for your company. Avoiding legal troubles when...

What is Your Business’s Burn Rate?

Cash flow is a major factor in whether or not a business will succeed, and lack of cash flow is the reason 82% of businesses shut their doors for...

Content Marketing

What is Content Marketing? Content marketing is a marketing strategy focused on creating consistent, relevant online material valuable to your target...

Average Contract Length (ACL)

Average Contract Length (ACL) is the average duration of all signed customer contracts. Most SaaS products are biased towards monthly plans....

Minimum Viable Product (MVP)

Have a great idea for a SaaS business? Before you quit your day job, you’ll want to be sure the idea will make money. The first thing you need to do...

Product Market Fit

It’s been said that the only thing that matters in a startup is achieving Product Market Fit. So what is it exactly? And how do you know when you’ve...

Cost of Goods Sold (COGs)

Cost of Goods Sold (COGs) refers to the direct costs of producing and delivering the products you sell. For a business selling physical products...

Service Level Agreement (SLA)

Trusting another party to deliver on their promises is never easy. Even established brands with respectable reputations sometimes don’t live up to...

What Is Annual Contract Value (ACV) And How Should You Use It?

Modern businesses have access to so many metrics. This is especially true with SaaS, where the entire customer experience happens online.