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Marketing Success
Strategic Partnerships & Partner Marketing for SaaS
Partnerships are a vastly underutilized way to scale your company. Read how to leverage strategic partnerships and partner marketing for your business...
Marketing Success
Top 5 inexpensive, specific ways for startups to get new customers
You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no o...
Marketing Success
Start using web push notifications to improve click-through rates by 20%
“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.R...
Marketing Success
3 places to find customers for your business
Ah, customers. They’re the lifeblood of your business. They want you to solve their biggest business pain, and if you really listen, they’ll tell ...
Marketing Success
Social Media Automation
We’ve previously covered how important social media is for startups. Being on social is a great way to share your brand and company story, interact ...
Marketing Success
Perfect Pricing: Benchmarks and Best Practices for Setting Pricing Models
Setting your pricing model might be the most important decision you make on launch. Set it too high and you risk losing customers. Set it too low and ...
Marketing Success
Content Marketing
What is Content Marketing? Content marketing is a marketing strategy focused on creating consistent, relevant online material valuable to your target ...
Marketing Success
Freemium business model
Freemium is a pricing model that allows customers to use a limited version of your product for free, in the hope that they will see value in upgrading...
Marketing Success
What is Net Promoter Score?
NPS (or Net Promoter Score) is a powerful metric that helps measure and predict customer loyalty. It was created in 2003 by management consultant Fred...
Marketing Success
How to Improve Your Net Promoter Score
If you’re measuring your NPS, you’ll probably want to be improving it too. There’s no real trick to it - to improve customer loyalty, you’ll n...
Marketing Success
How to handle support at your startup
Most small startups avoid hiring for support as long as possible. After all, support folks don't directly make you money or grow the business. However...
Marketing Success
13 actionable tips for reducing churn & retaining customers
Churn. The archenemy of any subscription company. No metric causes more sleepless nights or thinning hair. It’s the slow leak that regardless of how...
Marketing Success
Bulletproof system for getting new customers
Getting new customers can feel like some sort of level 10 black magic. There seems to be no clearcut way to just identify the people who want your pro...