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Metrics 101
How to Calculate Customer Lifetime Value (LTV) and Increase Customer Value
Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and then onc...
Glossary
MRR: How to Calculate Monthly Recurring Revenue
Recurring revenue is the lifeblood of any SaaS. It’s what makes building a SaaS so appealing. You don’t have to worry about one-off sales that may...
Metrics 101
11 SaaS Metrics to Measure (and improve) For Growth
The list of SaaS metrics you can measure and analyze is long… some might say unnecessarily long. Don’t get me wrong, data is a lovely thing to...
Metrics 101
Recurring vs. Non-Recurring Revenue
Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis, gi...
Metrics 101
Types of customer feedback
Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better reve...
Metrics 101
Understanding recurring revenue and what it means for your SaaS company
We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where r...
Metrics 101
SaaS Quick Ratio
The Quick Ratio of a SaaS company is the measurement of its growth efficiency. How reliable can a company grow revenue given its current churn rate? T...
Metrics 101
6 mistakes companies make when calculating MRR
Monthly Recurring Revenue, while theoretically a simple metric to calculate, does have some intricacies and edge cases that can trip entrepreneurs up ...
Metrics 101
Looking at Metrics in a Healthy Way
Metrics, in and of themselves, aren’t terribly interesting. You’d rather be building your product or serving your customers than staring at spread...
Metrics 101
Setting Goals
Goals! Knowing what your MRR is, but setting realistic goals and taking steps to meet them is another. We’re going to show you how to do just th...
Metrics 101
Slaying the Churn Beast
Churn. The archenemy of any SaaS company. No metric causes more sleepless nights and receding hairlines. It’s the slow leak that regardless of how h...