Business Academy - Baremetrics

Haley Sheldon

Haley Sheldon is the previous Administrator at Baremetrics. Her journey has developed a versatile skill set with expertise in leadership, product marketing, social media strategy, public speaking, and sales. Each position has contributed to her deep understanding of the SaaS industry, enabling her to offer valuable insights and strategic guidance.

How to Handle Competition in Business: 7 Tips to Beat Competition

Competition is healthy for businesses – it will force you to innovate, staying ahead of the curve. Yet that rivalry can also be intimidating. You...

Business Academy, Running a Business

New MRR

What is New MRR? New MRR is monthly recurring revenue that comes from new customers.

Glossary, Business Academy

How to validate your business idea without going broke

The best business ideas solve problems. If you can solve a big enough problem, you can bet people will give you money. So, instead of building out a...

Business Academy, Running a Business

Sell early and sell often: A guide to SaaS sales

Many startups struggle with sales because founders don’t want to sell an imperfect product. But, products can’t be improved without customer...

Business Academy, Running a Business

Why some developers become successful founders and others don’t

What’s the most common denominator amongst dev shop founders and freelance developers alike? They’re hoping that one day, they’ll launch a successful...

Business Academy, Starting a Business

Expansion MRR

Expansion MRR (Expansion Monthly Recurring Revenue) is a metric used to measure the amount of additional revenue coming from existing customers.

Business Academy

SaaS founders need to know these tax rules

Do you have a remote team? Affiliate sales or marketing partners? Are you using PPC (pay-per-click) ads that direct users to make purchases? Then...

Business Academy, Running a Business

ConvertKit: How to go from freelance to founder of a $10M company

Many freelancers dream of making the switch from service provider to product founder. The stability of passive income is never more top-of-mind than...

Business Academy, Running a Business

Committed Monthly Recurring Revenue (CMRR)

Committed Monthly Recurring Revenue (CMRR) is a prediction metric that combines recognized, monthly recurring revenue (MRR) with new bookings, churn,...

Glossary, Business Academy

Business formation 101 for SaaS companies

Business entities aren’t one-size-fits-all. But, several options benefit and protect SaaS founders and their companies. Whether you need to make...

Business Academy, Starting a Business

Top 5 inexpensive, specific ways for startups to get new customers

You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no one to upsell...

Business Academy, Marketing Success

How founders can research, write, and edit a quality blog post in 1 hour

We all need traffic. Targeted traffic to our websites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture...

Business Academy, Running a Business

Start using web push notifications to improve click-through rates by 20%

“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.” – Neil Patel

Business Academy, Marketing Success

How to use playtime to double your productivity

Can you imagine? In a world where Dave and Buster’s exists, human beings don’t have enough playtime.But seriously, we don’t, particularly women. As...

Business Academy, Running a Business

Pay Per Click (PPC)

With nearly seven billion online searches every single day, marketers have to go above and beyond just to stand out from the competition. With...

Glossary, Business Academy

Separating work and personal life: 4 tactics you need to know

What’s most important in your life? Is it waking up and going to a job you love and being productive? Is it coming home and feeling cozy around the...

Business Academy, Running a Business

Minimum Viable Product (MVP)

Not all products and ideas are destined for business success, no matter how compelling they may seem to you. So what can you do to weed out ideas...

Glossary, Business Academy

Is Remote-only right for your business?

Baremetrics is a remote-only company, meaning we are a geographically dispersed team that communicates virtually. We don’t have a main office or...

Business Academy, Starting a Business

12 business ideas that require little or no startup capital

So you want to be your own boss? Start a successful business? But you worry about the risk and potential hardship that comes with funding your...

Business Academy, Starting a Business

Lifetime Value (LTV)

Lifetime Value is the predicted amount a customer will spend on your product or service throughout the entire relationship, hence – “lifetime.” This...

Business Academy

Marketing Automation

No matter how big or how small, almost every marketing team needs some automation to help them out. Imagine having a robot on the marketing team that...

Glossary, Business Academy

Outbound Marketing

Outbound Marketing is the effort to reach your customers by spreading word about your product or service through traditional methods like tv ads,...

Glossary, Business Academy

Conversion Rate Optimization (CRO)

Do you know whether all that traffic to your site or app will turn into revenue?If you have struggled with this question, then conversion rate...

Glossary, Business Academy

What startups should know about Monthly Active Users (MAU)

Whether you are looking for investment from VCs or taking stock of the health of your start-up or app there are certain numbers you should keep your...

Business Academy, Running a Business

CEO

Let’s start with the acronym: a CEO is the Chief Executive Officer of a company. While it may sound a bit on the vague side, the CEO is generally the...

Glossary, Business Academy