Business Academy

Haley Sheldon

Haley Sheldon is the previous Administrator at Baremetrics. Her journey has developed a versatile skill set with expertise in leadership, product marketing, social media strategy, public speaking, and sales. Each position has contributed to her deep understanding of the SaaS industry, enabling her to offer valuable insights and strategic guidance.

Signs it’s time to hire (and when to hold off)

Most likely, your company started out small. Perhaps it was even a team of one: you. But there comes a time when you need to grow. It’s exciting!...

Business Academy, Running a Business

How to crush goals in a SaaS business

SaaS companies are based on recurring revenue, usually per month or per quarter, and so we place heavy focus on both gaining new business and...

Business Academy, Running a Business

How to stay lean and customer-centric when developing your product

You’ve got an idea for a subscription-based product. You know how you want it to look and feel, you know the flow of the platform, and you’re ready...

Business Academy, Running a Business

Cost Per Click (CPC)

Cost Per Click (CPC) is the exact price you pay for every individual click you receive on your paid marketing campaigns. CPC is often used as a key...

Glossary, Business Academy

How Churn Prediction Can Improve Your Business

60-70%. According to Marketing Metrics, that’s the probability of selling to an existing customer. The probability of selling to a brand-new...

Business Academy, Running a Business

Content Marketing

Whether you love it or hate it, if you invest in marketing your business then you are investing in content marketing. Consider this:

Glossary, Business Academy

Inbound Marketing

Inbound marketing is a technique that allows brands to capture the attention of their audience and generate leads and customers for a business by...

Glossary, Business Academy

How to determine market size for a product

One of the most important things to know before you even think about turning an idea into a product, is the size of the market you’re going to be...

Business Academy, Running a Business

Recurring vs. Non-Recurring Revenue

Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis,...

Business Academy, Metrics 101

4 ways to be productive while working remotely

Here at Baremetrics, we boast an entirely remote team…but that doesn’t mean it’s always easy or entirely productive, so we understand how hard it can...

Business Academy, Running a Business

Total Contract Value (TCV)

Total Contract Value is the total value of a contract including fees and recurring revenue for the period defined by the contract. Here’s how you...

Glossary, Business Academy

Chief Financial Officer (CFO)

The chief financial officer (CFO) is responsible for keeping, analyzing, and reporting on all money-related matters for a business. The CFO is also a...

Glossary, Business Academy

Types of customer feedback

Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better...

Business Academy, Metrics 101

Choosing the right business academy in a digital age

Entrepreneurship does not come with a user manual. Success in business is not a paved road with clear signs, road maps, or a buddy riding shotgun who...

Business Academy, Running a Business

Bootstrapping vs. Funding: Which is better for your company?

The question asked by most founders when it comes to funding a startup is… Should I bootstrap it? Or fund it with a venture capital company? This is...

Business Academy, Starting a Business

Company Growth Rate

According to Paul Graham, VC and co-founder of Y-combinator, if there is one metric every founder should know, it is the company growth rate. The...

Glossary, Business Academy

The Key Tenets of Project Management

Project management. It’s a broad term that can mean many things to many people across various industries. Every company tackles projects in their own...

Business Academy, Running a Business

Churn MRR

Key takeaways: MMR churn shows businesses the amount of monthly recurring revenue they’ve lost from canceled contracts It’s a vital metric to help...

Glossary, Business Academy

Build vs. Buy: 5 questions to ask before deciding on custom software development

To build or not to build? That is the question (that most startups face at some point in early stages). Software is vital to the growth and...

Business Academy, Starting a Business

Lead Velocity Rate (LVR)

Lead Velocity Rate is a measure of growth in qualified leads for one month versus a previous reference month. When measured from month-to-month, LVR...

Glossary, Business Academy

How to achieve overnight success in your business

Every day we are bombarded with endless success stories about the latest unicorn startup. From the outside looking in, it’s easy to assume they got...

Business Academy, Starting a Business

Understanding recurring revenue and what it means for your SaaS company

We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where recurring...

Business Academy, Metrics 101

Understanding CAC Payback Period

Nothing in business is free, and acquiring customers can come at a pretty penny.

Glossary, Business Academy

Daily Active User (DAU)

Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day.

Glossary, Business Academy

Haley Sheldon

Signs it’s time to hire (and when to hold off)

How to crush goals in a SaaS business

​​How to stay lean and customer-centric when developing your product

Cost Per Click (CPC)

How Churn Prediction Can Improve Your Business

Content Marketing

Inbound Marketing

How to determine market size for a product

Recurring vs. Non-Recurring Revenue

4 ways to be productive while working remotely

Total Contract Value (TCV)

Chief Financial Officer (CFO)

Types of customer feedback

Choosing the right business academy in a digital age

Bootstrapping vs. Funding: Which is better for your company?

Company Growth Rate

The Key Tenets of Project Management

Churn MRR

Build vs. Buy: 5 questions to ask before deciding on custom software development

Lead Velocity Rate (LVR)

How to achieve overnight success in your business

Understanding recurring revenue and what it means for your SaaS company

Understanding CAC Payback Period

Daily Active User (DAU)

How to stay lean and customer-centric when developing your product