Haley Sheldon

Haley Sheldon

Haley Sheldon is the previous Administrator at Baremetrics. Her journey has developed a versatile skill set with expertise in leadership, product marketing, social media strategy, public speaking, and sales. Each position has contributed to her deep understanding of the SaaS industry, enabling her to offer valuable insights and strategic guidance.

SaaS Revenue Recognition
What is Revenue Recognition? Revenue tracking may seem straightforward until you actually get into the details.
Glossary, Business Academy
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Cohort
A cohort is a group of users defined by a common and specific characteristic.
Glossary, Business Academy
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Cash flow
Cash flow (or liquidity) is the amount of cash flowing in and out of your business. This may seem like a no-brainer but, ultimately you want a...
Glossary, Business Academy
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Signs it’s time to hire (and when to hold off)
Most likely, your company started out small. Perhaps it was even a team of one: you. But there comes a time when you need to grow. It’s exciting!...
Business Academy, Running a Business
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How to crush goals in a SaaS business
SaaS companies are based on recurring revenue, usually per month or per quarter, and so we place heavy focus on both gaining new business and...
Business Academy, Running a Business
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​​How to stay lean and customer-centric when developing your product
You’ve got an idea for a subscription-based product. You know how you want it to look and feel, you know the flow of the platform, and you’re ready...
Business Academy, Running a Business
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Cost Per Click (CPC)
Cost Per Click (CPC) is the exact price you pay for every individual click you receive on your paid marketing campaigns. CPC is often used as a key...
Glossary, Business Academy
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How Churn Prediction Can Improve Your Business
60-70%. According to Marketing Metrics, that’s the probability of selling to an existing customer. The probability of selling to a brand-new...
Business Academy, Running a Business
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Content Marketing
Whether you love it or hate it, if you invest in marketing your business then you are investing in content marketing. Consider this:
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How To Hack Your Start Up Growth By Buying A Business
As a business owner, I bet you would do anything to get past those initial growth years and into a solid groove, right? Just picture the feeling of...
Business Academy, Starting a Business
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Inbound Marketing
Inbound marketing is a technique that allows brands to capture the attention of their audience and generate leads and customers for a business by...
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How to determine market size for a product
One of the most important things to know before you even think about turning an idea into a product, is the size of the market you’re going to be...
Business Academy, Running a Business
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Recurring vs. Non-Recurring Revenue
Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis,...
Business Academy, Metrics 101
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4 ways to be productive while working remotely
Here at Baremetrics, we boast an entirely remote team…but that doesn’t mean it’s always easy or entirely productive, so we understand how hard it can...
Business Academy, Running a Business
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Total Contract Value (TCV)
Total Contract Value is the total value of a contract including fees and recurring revenue for the period defined by the contract. Here’s how you...
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Chief Financial Officer (CFO)
The chief financial officer (CFO) is responsible for keeping, analyzing, and reporting on all money-related matters for a business. The CFO is also a...
Glossary, Business Academy
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Types of customer feedback
Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better...
Business Academy, Metrics 101
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Choosing the right business academy in a digital age
Entrepreneurship does not come with a user manual. Success in business is not a paved road with clear signs, road maps, or a buddy riding shotgun who...
Business Academy, Running a Business
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Bootstrapping vs. Funding: Which is better for your company?
The question asked by most founders when it comes to funding a startup is… Should I bootstrap it? Or fund it with a venture capital company? This is...
Business Academy, Starting a Business
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Company Growth Rate
According to Paul Graham, VC and co-founder of Y-combinator, if there is one metric every founder should know, it is the company growth rate. The...
Glossary, Business Academy
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The Key Tenets of Project Management
Project management. It’s a broad term that can mean many things to many people across various industries. Every company tackles projects in their own...
Business Academy, Running a Business
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Churn MRR
Churn MRR is the amount of monthly recurring revenue lost due to customer cancellations. It’s often calculated against MRR to extract a percentage...
Glossary, Business Academy
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Build vs. Buy: 5 questions to ask before deciding on custom software development
To build or not to build? That is the question (that most startups face at some point in early stages). Software is vital to the growth and...
Business Academy, Starting a Business
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Lead Velocity Rate (LVR)
Lead Velocity Rate is a measure of growth in qualified leads for one month versus a previous reference month. When measured from month-to-month, LVR...
Glossary, Business Academy
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How to achieve overnight success in your business
Every day we are bombarded with endless success stories about the latest unicorn startup. From the outside looking in, it’s easy to assume they got...
Business Academy, Starting a Business
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