Haley Sheldon

Haley Sheldon

Haley Sheldon is the previous Administrator at Baremetrics. Her journey has developed a versatile skill set with expertise in leadership, product marketing, social media strategy, public speaking, and sales. Each position has contributed to her deep understanding of the SaaS industry, enabling her to offer valuable insights and strategic guidance.

Understanding recurring revenue and what it means for your SaaS company

We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where recurring...

Understanding CAC Payback Period

Nothing in business is free, and acquiring customers can come at a pretty penny.

Daily Active User (DAU)

Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day.