Founders Journey

Last week I hit some sort of boiling point with life and work. July was an incredibly stressful month for me both, personally and with work. Just lots of extremes, and it wore me down. Every single...

SaaS valuations have been in the epicenter of the hottest and most ambiguous debates among small business entrepreneurs, investors and advisors for years. With SaaS valuations currently ranging...

Testimonials are crucial to any business as they provide social validation. They also provide amazing copy for your website that tends to perform much better than whatever buzzwordy tagline you...

There can be some really exciting days when you’re building a SaaS company, but the large majority are a slog. Just one foot in front of the other, slowly trudging your way up the hill in the muck....

Founding a company is hard. You’ve got an infinite number of decisions to make while simultaneously trying to catch lightning in a bottle with creating something out of nothing. It’s even harder when...

Ask any startup founder how things are going and they’ll tell you it’s “going great”. They’ll talk about some new feature they’re rolling out, or a new round of funding. Or maybe they’ll mention how...

Running a company requires very few tools and services, however there are quite a few that do make things much easier and faster. We get asked regularly what tools we use for various tasks, so below...

For the first year and a half Baremetrics didn’t have a free trial at all. Want to try us out? Money please! 💰 Back then only a very narrow band of

Building a business makes relatively sane humans do some insane things. The past 10 years have been the modern day gold rush for tech. And I mean that in

I was putting together a talk this week and was feeling very reflective. I always love reading about what others have learned along their journeys. Since

“Good morning everyone, I’m going to cut to the chase: We’re running out of money and I need all of you to take a pay cut.” The team expected nothing. I

Yesterday morning, my alarm went off at 5:45am and I proceeded to break my cardinal rule of checking email immediately. The first email I had was from

The life of a startup is often reactive rather than proactive. We scale infrastructure only when the current setup is bursting at the seams. We react to

Being an entrepreneur is a lonely place, especially if you’re the founder/CEO. Sure, you may have co-founders, but the reality is, there’s a lot of weight

I’m done. I’m tapping out. I’m bowing out of the startup rat race. No, we’re not shutting down Baremetrics. Very much the opposite. I’m just finished

If there’s one tool we use at Baremetrics as often as Baremetrics, it’s Intercom. We use Intercom so extensively that sometimes it feels like I’m an

There may be no topic in the world of business that spurs such impassioned responses than self-serve versus manual cancellation of a subscription. Let’s just say the word “evil” gets tossed around a...

“What feature should we build next?” Ain’t that the question of the year? While that next feature won’t save your business, it’s still important to actually improve your product and create more value...

After running our SaaS, Snipcart, for two years, it was pricing that disrupted our small team's harmony. It was pricing that triggered our first real argument.

What if you could put a system in place that instantly scores and prioritizes any marketing idea you had? You could focus in on exactly the strategies that are most likely bring you a return on your...

As a founder, you ooze optimism. It’s a necessary coping mechanism to deal with the volatile up’s and down’s of creating something out of nothing. But that becomes problematic when you’re still...

If you launch something on the internet and no one is around to hear it, does it make a sound? I know. Deep. But seriously, how do you launch/release/announce/publish something and make sure people...

When you’re building a business based on recurring revenue, what you want is predictability. The “recurring” part is a pretty strong measure of that, but getting more of that recurring payment...

I’ve bootstrapped products and businesses for over a decade. Then, in 2014 I decided to give the VC route a try for Baremetrics (after bootstrapping it

It’s easy to focus on forward momentum. Looking to the future naturally has an optimistic flair and so we spend more time thinking about it and planning it out. But if we don’t stop to reflect on the...