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How we doubled our trial conversion rate with in-app messaging

Updated April 23, 2026

For the first year and a half Baremetrics didn’t have a free trial at all. Want to try us out? Money please! 💰 Back then only a very narrow band of

Continue Reading Kaegan Donnelly

Startups, keep it classy

Updated April 23, 2026

Building a business makes relatively sane humans do some insane things. The past 10 years have been the modern day gold rush for tech. And I mean that in

Continue Reading Josh Pigford

33 lessons from the trenches of building a million dollar company

Updated April 23, 2026

I was putting together a talk this week and was feeling very reflective. I always love reading about what others have learned along their journeys. Since

Continue Reading Josh Pigford

How we went from weeks of cash left in the bank to profitable in 8 months

Updated October 16, 2026

“Good morning everyone, I’m going to cut to the chase: We’re running out of money and I need all of you to take a pay cut.” The team expected nothing. I

Continue Reading Josh Pigford

Confronting imposter syndrome as a startup founder

Updated August 24, 2026

Yesterday morning, my alarm went off at 5:45am and I proceeded to break my cardinal rule of checking email immediately. The first email I had was from

Continue Reading Josh Pigford

How to transition from customer “support” to customer “success”

Updated August 24, 2026

The life of a startup is often reactive rather than proactive. We scale infrastructure only when the current setup is bursting at the seams. We react to

Continue Reading Josh Pigford

The startup echo chamber is making you deaf

Updated April 23, 2026

Being an entrepreneur is a lonely place, especially if you’re the founder/CEO. Sure, you may have co-founders, but the reality is, there’s a lot of weight

Continue Reading Josh Pigford

Getting out of the startup rat race

Updated April 23, 2026

I’m done. I’m tapping out. I’m bowing out of the startup rat race. No, we’re not shutting down Baremetrics. Very much the opposite. I’m just finished

Continue Reading Josh Pigford

The startup guide to growing your business with Intercom

Updated October 16, 2026

If there’s one tool we use at Baremetrics as often as Baremetrics, it’s Intercom. We use Intercom so extensively that sometimes it feels like I’m an

Continue Reading Kaegan Donnelly

How removing self-serve cancellations saved our business (and why it’s not as evil as you think)

Updated August 24, 2026

There may be no topic in the world of business that spurs such impassioned responses than self-serve versus manual cancellation of a subscription. Let’s just say the word “evil” gets tossed around a...

Continue Reading Josh Pigford

Calculate what feature to build next

Updated August 27, 2026

“What feature should we build next?” Ain’t that the question of the year? While that next feature won’t save your business, it’s still important to actually improve your product and create more value...

Continue Reading Josh Pigford

How a tiny pricing change (not a growth hack) tripled revenues

Updated April 23, 2026

After running our SaaS, Snipcart, for two years, it was pricing that disrupted our small team's harmony. It was pricing that triggered our first real argument.

Continue Reading François Lanthier Nadeau

Our system for scoring & prioritizing every marketing idea

Updated April 23, 2026

What if you could put a system in place that instantly scores and prioritizes any marketing idea you had? You could focus in on exactly the strategies that are most likely bring you a return on your...

Continue Reading Josh Pigford

That new feature will not save your business

Updated August 23, 2026

As a founder, you ooze optimism. It’s a necessary coping mechanism to deal with the volatile up’s and down’s of creating something out of nothing. But that becomes problematic when you’re still...

Continue Reading Josh Pigford

Our 7 day launch sequence for announcing anything

Updated October 16, 2026

If you launch something on the internet and no one is around to hear it, does it make a sound? I know. Deep. But seriously, how do you launch/release/announce/publish something and make sure people...

Continue Reading Josh Pigford

How we increased annual upgrades by 30%

Updated October 16, 2026

When you’re building a business based on recurring revenue, what you want is predictability. The “recurring” part is a pretty strong measure of that, but getting more of that recurring payment...

Continue Reading Josh Pigford

Bootstrapped vs. VC: Lessons Learned and You’re Being Silly

Updated October 16, 2026

I’ve bootstrapped products and businesses for over a decade. Then, in 2014 I decided to give the VC route a try for Baremetrics (after bootstrapping it

Continue Reading Josh Pigford

The importance of reflection: How writing monthly updates improves our business

Updated April 23, 2026

It’s easy to focus on forward momentum. Looking to the future naturally has an optimistic flair and so we spend more time thinking about it and planning it out. But if we don’t stop to reflect on the...

Continue Reading Josh Pigford

How to handle major outages & service interruptions

Updated April 28, 2026

A month ago we were knee deep in server issues that caused sporadic data issues, outages and performance problems for nearly every customer over the course of a full week. It was intensely...

Continue Reading Josh Pigford

How to write a startup culture manifesto

Updated August 23, 2026

When I hear the words “company culture” my gut reaction is generally to contort my face in some way that conveys “Ewwwwwwww”. It’s just one of those buzz phrases that gets thrown around without...

Continue Reading Josh Pigford

Embiggening the Mission: We now support Recurly & Braintree

Updated October 16, 2026

Today we’re launching the biggest update in Baremetrics history: we’re expanding our platform to support Braintree and Recurly, in addition to the Stripe support we’ve always had (with more data...

Continue Reading Josh Pigford

Tips for changing your startup’s domain

Updated August 24, 2026

How we migrated from baremetrics.io to baremetrics.com with zero interruption or downtime In 2014 I managed to get our .com for $600 after about 11 months

Continue Reading Josh Pigford

How to rally your team behind your company mission

Updated April 23, 2026

Part of your job as a founder is to unify your team and help them understand and be on board with the mission. You need everyone working towards a common goal, otherwise people will jump ship at the...

Continue Reading Josh Pigford

How we’re fixing “unlimited” vacation

Updated April 23, 2026

It’s a common startup benefit to have a “loose” or “unlimited” vacation policy. “Take all the time off you need!” “We don’t babysit you, take off whenever you need off!” But does anyone actually take...

Continue Reading Josh Pigford

Is your company really only doing $45,000 per month?

Updated April 23, 2026

I got this (unsolicited) email a few weeks ago from a relatively well known investor. It stung, playing right in to my own insecurities and the imposter

Continue Reading Josh Pigford