Founders Journey

We recently wrote about how freemium nearly caused our business to implode. And the core of that impending implosion were scaling issues as a result of

Three months ago, we introduced a Free plan…and it nearly brought Baremetrics to its knees. Let’s take a look at what we did, how it affected our business and how it was ultimately a failure.

If a picture says a thousand words, then a 30 second video at 30 frames per second can literally say 900,000 words. That’s a lot of words! Follow along and learn how to make short videos to promote...

Churn is the silent killer of growth. It's the sieve that keeps your business from taking off. It's the reason growing a SaaS company can be such a slog. Few people realize how dramatically just a...

GIFs aren’t just for cats anymore! At Baremetrics, we use GIFs to announce and explain new features on Twitter and in Intercom. Follow along and I’ll show you, start to finish, how to make them for...

The world of insurance is, seemingly, a black hole of conflicting information and sleazy salespeople who are trying to dupe you into buying something you don’t need. And between generating some good...

The cost of building a startup continues to get cheaper and cheaper, and one of the big drivers of that is the ability to build a team of people all over the world. Building a fully remote team gives...

One of the methods that a lot of startups look to for validation is “product/market fit”, and in this article we’ll take a look at what product/market fit is, how to find out if you have...

While customer feedback is crucial to your startup, it’s also something most founders have a love/hate relationship with. How do you decide if feedback is valuable or not? How do you keep complaints...

We’ve been using Promoter.io, Zapier and Intercom to fully automate the collection of NPS scores and comments as well as initial replies to the feedback. Doing this saves a ton of time without...

I’ve struggled with what exactly it is that I do here. I’ve hired people who are each exponentially better at their craft than I ever could hope to be. So where does that leave me? I rarely make...

Historically businesses and startups are really tightlipped. Everything is a trade secret. Everyone is constantly wondering what their competitors are doing and if they’ll suddenly get crushed by...

Historically businesses and startups are really tightlipped. Everything is a trade secret. Everyone is constantly wondering what their competitors are doing and if they’ll suddenly get crushed by...

As a Founder, you’ve got your hand in everything imaginable, from legal paperwork to hiring to product management to support and everything in between. You’re pulled in every direction from everyone...

If there’s one thing I’ve found to be true over the past year and half of building this company, it’s that I’m completely winging it. Sure, I’ve read articles and books on how to build a company, but...

From the start of Baremetrics I’ve wanted to stay away from being a faceless company. Given we’re a B2B company, that’s relatively easy. We’re not dealing with 10,000 or 100,000 customers here, so...

A few weeks back I wrote about our experience going from bootstrapped to funded as we raised a $500,000 round, why it was good for our business and some of the things we’ve learned along the way....

Most days now I wake up before my alarm goes off (at 5am) and I immediately hop out of bed, excited to get the day started. But that wasn’t always the case, especially when things weren’t going...

In mid-January we did our first retreat as a team. Since we’re completely remote, this was the first time most of our team had met and worked with each other face-to-face. I’ll take you through how...

One year after Baremetrics was launched, we hit $25,000 in monthly recurring revenue. I’ve tried a lot of things to grow the company over the past year. A few things have worked well. A lot of things...

Last week I wrote about our experience going from bootstrapped to funded, why it was good for our business and some of the things we’ve learned along the way. I mentioned there were some big shifts...

What’s it like going from a decade of bootstrapping to running a funded business? And what’s it like _transitioning_ a business that started out bootstrapped to having a pile of cash at my disposal?...

Since launching over a year ago, we’ve had the privilege of working with hundreds of businesses all around the globe. Many of them accept payments in multiple currencies, and today I’m excited to...

One of the first things I did after joining Baremetrics was get us setup with Help Scout. While working through getting it setup, I paused when I reached the satisfaction surveys, and decided not to...

Sweet baby rabbits it’s been a long time since I’ve written one of these. Four whole months. Way. Too. Long. At any rate, here we are and my how things have changed since our last Inside Baremetrics.