Founders Journey

Jack Ma, founder and CEO of Alibaba, attributes the growth of his company to customer feedback. In one interview he said, “I’m not a tech guy. I’m looking

As founders, a lot of our identities get wrapped up in our companies. Certainly within our industries, but even to family and friends it’s how people know

We all need traffic. Targeted traffic to our sites that'll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture

A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a

We’ve staked the success of our business, RightMessage, on a big assumption: More relevant, more targeted messaging and call-to-actions make people think

When you’re just getting started, everything feels like a big deal. Everything. The tinniest things can turn in to huge showstoppers that drain time and,

“So... do you want me to come like... talk to other people that I know? Talk to like my lawyer... sort of come to you with like a piece of paper?” “Uhhhh…

Proper expense categorization improves your visibility into your SaaS company’s spending while enabling more accurate metrics and forecasting. After all, as a startup founder, you want to have a...

Where to publish something has becoming a difficult decision for a lot of businesses. You read so many stories about using various channels to distribute content and grow traffic, it’s hard to know...

Can anyone seriously look at the ceiling of the Sistine Chapel and think, Hmm, pretty impressive for a mathematician, but not the greatest work I’ve seen,

I haven’t been writing much lately. Frankly, I’m a bit burned out on the marketing side of things, and traditionally “content marketing” is the only type

We didn’t have much of a website. We didn’t have a pricing page. We didn’t have the ability for people to check out. But most importantly, we didn’t have time to waste. We needed to start selling...

Last week I hit some sort of boiling point with life and work. July was an incredibly stressful month for me both, personally and with work. Just lots of extremes, and it wore me down. Every single...

SaaS valuations have been in the epicenter of the hottest and most ambiguous debates among small business entrepreneurs, investors and advisors for years. With SaaS valuations currently ranging...

Testimonials are crucial to any business as they provide social validation. They also provide amazing copy for your website that tends to perform much better than whatever buzzwordy tagline you...

There can be some really exciting days when you’re building a SaaS company, but the large majority are a slog. Just one foot in front of the other, slowly trudging your way up the hill in the muck....

Founding a company is hard. You’ve got an infinite number of decisions to make while simultaneously trying to catch lightning in a bottle with creating something out of nothing. It’s even harder when...

Ask any startup founder how things are going and they’ll tell you it’s “going great”. They’ll talk about some new feature they’re rolling out, or a new round of funding. Or maybe they’ll mention how...

Running a company requires very few tools and services, however there are quite a few that do make things much easier and faster. We get asked regularly what tools we use for various tasks, so below...

For the first year and a half Baremetrics didn’t have a free trial at all. Want to try us out? Money please! 💰 Back then only a very narrow band of

Building a business makes relatively sane humans do some insane things. The past 10 years have been the modern day gold rush for tech. And I mean that in

I was putting together a talk this week and was feeling very reflective. I always love reading about what others have learned along their journeys. Since

“Good morning everyone, I’m going to cut to the chase: We’re running out of money and I need all of you to take a pay cut.” The team expected nothing. I

Yesterday morning, my alarm went off at 5:45am and I proceeded to break my cardinal rule of checking email immediately. The first email I had was from

The life of a startup is often reactive rather than proactive. We scale infrastructure only when the current setup is bursting at the seams. We react to