Founders Journey

The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after its launch. But it took me more than

What’s the first thing you do after a customer cancels their account?If you answered “send a cancellation survey to find out why”, you win!Unfortunately,

20-40% of subscription churn is involuntary. The complete guide to identifying, measuring, and reducing it — with May 2026 Recover benchmark data (119 SaaS companies).

These winback email examples and templates can help you ensure that your current customers stay. Visit today to build a winback strategy that works!

If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying month after month. And since SaaS and

Onboarding emails are make-or-break for SaaS companies looking to acquire customers long-term. These nine onboarding email templates can help you do just that.

Free trial emails turn trial users into paying customers. Use these 8 free trial email templates, from welcome to last-chance offers, plus best practices.

An onboarding welcome email helps set your new customer up for success. Learn how to write engaging welcome emails by checking out these seven simple tips.

Canny is a bootstrapped, remote-working, profitable team of seven. In the last month, we hit $800K in annual recurring revenue. A lot of how our

Dunning email templates, optimal cadence (7 emails over 30 days), and SMS strategy — the system behind about $1.24M recovered by a 119-company Recover sample in May 2026.

To boost growth, start with retention.With saturated markets and well funded newbies popping up, competition is fierce. But retention is key to long

I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technical and not actionable. You shouldn’t

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. And as we are still, very much, the new kid on the

In a technology driven world, where it feels like consumers are always looking for the next best service or software to jump ship to, reducing churn can

A churn analysis can help you understand which customers are churning, why they're doing so, and how to fix it. Learn how to calculate customer churn here.

7 founder-tested strategies for reducing SaaS churn — covering both voluntary churn and the involuntary lever 20-40% of subscription churn comes from.

In 2018 we launched a product called Baremetrics Intros, which essentially helped companies and investors find each other based on their actual data

Why are customers canceling? How do you reduce churn? Use these strategies to become more indispensable, improve retention, and build a healthier business.

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Some might even say it is the sole aim for most businesses.

tl;dr In the past 6 months I turned down multiple $3-5m offers and failed to close a $5m sale. In the past six years of Baremetrics' existence, I've

Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the biggest things I learned about was

I failed to sell Baremetrics for $5m. While failure is 100% a part of success, it's only useful if you learn something. So, here are some of the things I

Contrary to what's pushed in the tech echo chamber, growth is not just about acquisition or optimization. How do you be more strategic about driving growth?

Who doesn't want to be innovative? If you asked a room full of CTOs… not a single hand would go up. But what is product innovation in the first place? The

Looking to build a product people love, sell it the way your customers prefer, and grow your business? You need to invest in customer research.