Founders Journey

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Some might even say it is the sole aim for most businesses.

tl;dr In the past 6 months I turned down multiple $3-5m offers and failed to close a $5m sale. In the past six years of Baremetrics' existence, I've

Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the biggest things I learned about was

I failed to sell Baremetrics for $5m. While failure is 100% a part of success, it's only useful if you learn something. So, here are some of the things I

Contrary to what's pushed in the tech echo chamber, growth is not just about acquisition or optimization. How do you be more strategic about driving growth?

Who doesn't want to be innovative? If you asked a room full of CTOs… not a single hand would go up. But what is product innovation in the first place? The

Looking to build a product people love, sell it the way your customers prefer, and grow your business? You need to invest in customer research.

There are more startup funding and financing options out there than ever before. We explore all options for bootstrapped and VC-backed startups alike.

We were frustrated. When we started Demio, we firmly believed that webinars were the most powerful marketing tool for bringing in leads and sales, but the results for our own webinar campaign were...

Intros, a product we launched to great fanfare three months ago, is being shutdown, having never made a single penny and costing our team months of work.

This is the Baremetrics Growth Manifesto — the same one that sits in our internal wiki — that we use to guide everything we do that's related to growth.

Yesterday I wasn't feeling great, mentally. I had a level of anxiety I hadn't felt in a long time that started in the morning and really persisted through the night. I can't pinpoint it to any one...

Since the beginning of Baremetrics, especially when we started making our data public through Open Startups, I am regularly asked "What is normal?" around

Jack Ma, founder and CEO of Alibaba, attributes the growth of his company to customer feedback. In one interview he said, “I’m not a tech guy. I’m looking

As founders, a lot of our identities get wrapped up in our companies. Certainly within our industries, but even to family and friends it’s how people know

We all need traffic. Targeted traffic to our sites that'll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture

A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a

We’ve staked the success of our business, RightMessage, on a big assumption: More relevant, more targeted messaging and call-to-actions make people think

When you’re just getting started, everything feels like a big deal. Everything. The tinniest things can turn in to huge showstoppers that drain time and,

“So... do you want me to come like... talk to other people that I know? Talk to like my lawyer... sort of come to you with like a piece of paper?” “Uhhhh…

Proper expense categorization improves your visibility into your SaaS company’s spending while enabling more accurate metrics and forecasting. After all, as a startup founder, you want to have a...

Where to publish something has becoming a difficult decision for a lot of businesses. You read so many stories about using various channels to distribute content and grow traffic, it’s hard to know...

Can anyone seriously look at the ceiling of the Sistine Chapel and think, Hmm, pretty impressive for a mathematician, but not the greatest work I’ve seen,

I haven’t been writing much lately. Frankly, I’m a bit burned out on the marketing side of things, and traditionally “content marketing” is the only type

We didn’t have much of a website. We didn’t have a pricing page. We didn’t have the ability for people to check out. But most importantly, we didn’t have time to waste. We needed to start selling...