Founders Journey
Read about true experiences, challenges, and what the road to success really looks like straight from the team behind Baremetrics.
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Sunsetting Intros: A post-mortem on shutting down a product we just launched
June 27, 2023Intros, a product we launched to great fanfare three months ago, is being shutdown, having never made a single penny and costing our team months of work.
Baremetrics Growth Manifesto
June 27, 2023This is the Baremetrics Growth Manifesto — the same one that sits in our internal wiki — that we use to guide everything we do that's related to growth.
Staying mentally healthy as a founder
June 27, 2023Yesterday I wasn't feeling great, mentally. I had a level of anxiety I hadn't felt in a long time that started in the morning and really persisted through the night. I can't pinpoint it to any one...
How fast SaaS companies hit ARR milestones
June 27, 2023Since the beginning of Baremetrics, especially when we started making our data public through Open Startups, I am regularly asked "What is normal?" around
How to use customer feedback to fuel your business growth
June 27, 2023Jack Ma, founder and CEO of Alibaba, attributes the growth of his company to customer feedback. In one interview he said, “I’m not a tech guy. I’m looking
Why founders need hobbies
June 27, 2023As founders, a lot of our identities get wrapped up in our companies. Certainly within our industries, but even to family and friends it’s how people know
How founders can write a quality blog post in 1 hour
June 27, 2023We all need traffic. Targeted traffic to our sites that'll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture
How to identify your perfect customer
June 27, 2023A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a
5 ways to use personalization to grow your SaaS
June 27, 2023We’ve staked the success of our business, RightMessage, on a big assumption: More relevant, more targeted messaging and call-to-actions make people think
No, that thing is not a big deal
June 27, 2023When you’re just getting started, everything feels like a big deal. Everything. The tinniest things can turn in to huge showstoppers that drain time and,
How to handle equity at your startup
June 27, 2023“So... do you want me to come like... talk to other people that I know? Talk to like my lawyer... sort of come to you with like a piece of paper?” “Uhhhh…
How to categorize expenses in a SaaS startup
June 27, 2023Proper expense categorization improves your visibility into your SaaS company’s spending while enabling more accurate metrics and forecasting. After all, as a startup founder, you want to have a...
Why we transitioned from Medium back to our own blog
June 27, 2023Where to publish something has becoming a difficult decision for a lot of businesses. You read so many stories about using various channels to distribute content and grow traffic, it’s hard to know...
HotJar: How being a generalist can pay off big time
June 27, 2023Can anyone seriously look at the ceiling of the Sistine Chapel and think, Hmm, pretty impressive for a mathematician, but not the greatest work I’ve seen,
Growth Hacking is Manipulation
June 27, 2023I haven’t been writing much lately. Frankly, I’m a bit burned out on the marketing side of things, and traditionally “content marketing” is the only type
How to use demos to get & keep customers
June 27, 2023We didn’t have much of a website. We didn’t have a pricing page. We didn’t have the ability for people to check out. But most importantly, we didn’t have time to waste. We needed to start selling...
Everybody’s winging it
June 27, 2023Last week I hit some sort of boiling point with life and work. July was an incredibly stressful month for me both, personally and with work. Just lots of extremes, and it wore me down. Every single...
How to increase the value of your SaaS business
June 27, 2023SaaS valuations have been in the epicenter of the hottest and most ambiguous debates among small business entrepreneurs, investors and advisors for years. With SaaS valuations currently ranging...
How we get great testimonials
June 27, 2023Testimonials are crucial to any business as they provide social validation. They also provide amazing copy for your website that tends to perform much better than whatever buzzwordy tagline you...
Navigating the long, slow SaaS ramp of death
June 27, 2023There can be some really exciting days when you’re building a SaaS company, but the large majority are a slog. Just one foot in front of the other, slowly trudging your way up the hill in the muck....
Being a Solo Founder: Pros, Cons, Tips & Tricks
June 27, 2023Founding a company is hard. You’ve got an infinite number of decisions to make while simultaneously trying to catch lightning in a bottle with creating something out of nothing. It’s even harder when...
Most startups are not “crushing” it
June 27, 2023Ask any startup founder how things are going and they’ll tell you it’s “going great”. They’ll talk about some new feature they’re rolling out, or a new round of funding. Or maybe they’ll mention how...
The 67 tools & services we use to run our startup
June 27, 2023Running a company requires very few tools and services, however there are quite a few that do make things much easier and faster. We get asked regularly what tools we use for various tasks, so below...
How we doubled our trial conversion rate with in-app messaging
June 27, 2023For the first year and a half Baremetrics didn’t have a free trial at all. Want to try us out? Money please! 💰 Back then only a very narrow band of
Startups, keep it classy
June 27, 2023Building a business makes relatively sane humans do some insane things. The past 10 years have been the modern day gold rush for tech. And I mean that in