Founders Journey
Read about true experiences, challenges, and what the road to success really looks like straight from the team behind Baremetrics.
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5 Ways to Prevent Involuntary Churn in SaaS
June 27, 2023Customers churn because they don’t want to use your product anymore, right?Well, not necessarily.There’s this “little” thing called involuntary churn
5 Winback Email Examples SaaS Customers Can’t Resist (Plus, Templates)
June 27, 2023These winback email examples and templates can help you ensure that your current customers stay. Visit today to build a winback strategy that works!
SaaS Customer Onboarding: A Simple (But Detailed) Guide
June 27, 2023If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying month after month. And since SaaS and
9 Onboarding Email Templates to Engage New Users
June 27, 2023Onboarding emails are make-or-break for SaaS companies looking to acquire customers long-term. These nine onboarding email templates can help you do just that.
8 Free Trial Email Templates to Copy/Paste for Higher Conversions
June 27, 2023If you run a SaaS business that hosts free trials, you'll be wanting to send out emails to promote that ASAP! Use one of our free trial email templates to kickstart conversions!
7 Tips to Write Engaging Onboarding Welcome Emails (+ Examples)
June 27, 2023An onboarding welcome email helps set your new customer up for success. Learn how to write engaging welcome emails by checking out these seven simple tips.
How Canny Bootstrapped to $800K ARR
June 27, 2023Canny is a bootstrapped, remote-working, profitable team of seven. In the last month, we hit $800K in annual recurring revenue. A lot of how our
How to Write Effective Dunning Emails (With Examples)
June 27, 2023Dunning emails can help you recover the revenue you lose when customer payments fail. Learn how to write effective dunning emails with this set of examples.
3 Customer Retention Metrics to Measure for Growth
June 27, 2023To boost growth, start with retention.With saturated markets and well funded newbies popping up, competition is fierce. But retention is key to long
How to Use Cohort Analysis to Reduce Churn & Improve Retention
June 27, 2023I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technical and not actionable. You shouldn’t
How a Subscription Video Service Uses Data + Smart Marketing to Retain Customers
June 27, 2023Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. And as we are still, very much, the new kid on the
How a Social Media Software Company Retains Customers by Building Relationships
June 27, 2023In a technology driven world, where it feels like consumers are always looking for the next best service or software to jump ship to, reducing churn can
How to Perform a Churn Analysis in 3 Simple Steps
June 27, 2023A churn analysis can help you understand which customers are churning, why they're doing so, and how to fix it. Learn how to calculate customer churn here.
7 Proven Strategies to Reduce Churn (With Real Examples)
June 27, 2023I spent over a week talking to founders about how they reduce churn in their SaaS business. Here are the strategies they shared!
We sold Intros for $100,000: Turning a product failure into a business success
June 27, 2023In 2018 we launched a product called Baremetrics Intros, which essentially helped companies and investors find each other based on their actual data
The 14 Customer Retention Strategies You’ll Wish You’d Have Implemented A Year Ago
June 27, 2023Why are customers canceling? How do you reduce churn? Use these strategies to become more indispensable, improve retention, and build a healthier business.
How to Instill a Growth Mindset in Your Company
June 27, 2023Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Some might even say it is the sole aim for most businesses.
I almost sold Baremetrics for $5m
June 27, 2023tl;dr In the past 6 months I turned down multiple $3-5m offers and failed to close a $5m sale. In the past six years of Baremetrics' existence, I've
Saving you millions of dollars: asset sale vs stock sale
June 27, 2023Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the biggest things I learned about was
5 things I learned failing to sell Baremetrics for $5m
June 27, 2023I failed to sell Baremetrics for $5m. While failure is 100% a part of success, it's only useful if you learn something. So, here are some of the things I
The Four Components Of Every Growth Strategy
June 27, 2023Contrary to what's pushed in the tech echo chamber, growth is not just about acquisition or optimization. How do you be more strategic about driving growth?
11 Frameworks for Product Innovation
June 27, 2023Who doesn't want to be innovative? If you asked a room full of CTOs… not a single hand would go up. But what is product innovation in the first place? The
Customer Research: A Guide To The Ultimate Startup Cheat Code
June 27, 2023Looking to build a product people love, sell it the way your customers prefer, and grow your business? You need to invest in customer research.
Startup Funding: The Best Financing Sources & Options To Raise Money
June 27, 2023There are more startup funding and financing options out there than ever before. We explore all options for bootstrapped and VC-backed startups alike.
How Demio’s Co-Founders Are Failing Their Way to Better Webinar Campaign Engagement – And How You Can, Too
June 27, 2023We were frustrated. When we started Demio, we firmly believed that webinars were the most powerful marketing tool for bringing in leads and sales, but the results for our own webinar campaign were...