Founders Journey

Churn is the share of your customer base that has stopped using your service over a defined period of time. It is usually measured per month. Churn can be This article explains churn and how...

Most online businesses use a customer relationship management (CRM) software package and/or payment processor to manage their billings because handling This article explains CAC and how Baremetrics...

Key performance indicators (KPIs) are how you track the progress of your company. Every department has its own KPIs, and figuring out what KPIs will best This article lists the best sales KPIs and...

Do you know the difference between EBITDA vs EBIT? Either way, don't sweat it. Read the Baremetrics blog to dive into the ins and outs of EBIT vs EBIDTA.

Data is cool. But you know what’s even cooler? Enriched data 🤓 That’s one of the reasons why the Baremetrics API exists. It allows you to import Baremetrics API allows you to import information from...

If you put a cookie in front of a room of kindergartners with the promise “if you don’t eat it now, you’ll get two later”, most eat the cookie. While This article explains the discount rate, how it...

Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and profit.The basic idea behind This article explains cost plus pricing, how to...

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue.Depending on the amount invested, it This article explains the stages of a startup,...

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit.Penetration pricing This article explains penetration pricing,...

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a This article explains price skimming, how to use...

The challenge of marketing is that in order to be effective, it must keep reinventing itself. Old strategies lose their punch because platforms are Resonance Marketing is the foundation of creating a...

Psychological pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In the case of This article explains psychological pricing,...

A liability is a financial or legal obligation or debt that a person or company owes to another party. Liabilities are settled through the transfer of What are liabilities in SaaS? Understand the...

In addition to calculating subscription data and metrics, Baremetrics also monitors important customer events like upgrades, downgrades, cancellations,

Gone are the days where you can throw a dart to pick your starting price and work towards the correct one (okay, maybe this was never the case). While This article offers many pricing strategies...

Currency, as well as how it is used for financial transactions, has evolved considerably over time - and it has only accelerated in recent years. While This article explains what payment processors...

Bookkeeping and accounting are two of the least liked tasks for both budding entrepreneurs and seasoned founders alike. They are unforgiving tasks where This article discusses Sage 50cloud, details...

Marginal cost is essentially the cost of producing one more unit, whether a product or service. When looking at the income statement, there are two This article explains marginal cost and how it...

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. Coming from data and engineering backgrounds, most This article goes over many of the key...

Equity financing is a method of capital raising via the selling of stock. Businesses grow money for a variety of reasons. They may need cash to meet What is Equity Financing and should you consider...

A while ago on Quora I read an answer to a question discussing a syndrome called "the Duck Syndrome" which refers to severely stressed college students at Mental Health is extremely important in...

Ever heard about the golden ratio? No, not that nerdy Fibonacci number thing. I am talking about the SaaS golden ratio. It’s 3:1. Where did this even come Understand the LTV to CAC ratio, how to...

Learn to identify the willingness to pay, or the maximum amount a customer is willing to pay for your product.

The Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB) set out in 2014 to provide a framework to attain This article describes ASC 606, its origin and...

Price analysis is a shortcut to understanding what the market considers a fair and reasonable price. Instead of examining the specific cost and profit Learn to perform price analysis for SaaS...