Founders Journey

Inbound marketing is the process of getting potential clients to find your company. Since this often happens before customers are considering a purchase, This article explains inbound marketing, what...

This article shares key insights from a Make More mastermind workshop given by David Ongchoco in May 2021. Prior to joining Rutter as a Growth Need to cut your churn? These seven ‘’R’’s for...

While Stripe is indispensable for the average online business, providing many different tools, reports, and customizations that power online payment This article explains how Baremetrics can provide...

To run a business online, you probably need a customer relationship management (CRM) software package and/or payment processor to manage your customers This article explains LTV and how Baremetrics...

Churn is the share of your customer base that has stopped using your service over a defined period of time. It is usually measured per month. Churn can be This article explains churn and how...

Most online businesses use a customer relationship management (CRM) software package and/or payment processor to manage their billings because handling This article explains CAC and how Baremetrics...

Key performance indicators (KPIs) are how you track the progress of your company. Every department has its own KPIs, and figuring out what KPIs will best This article lists the best sales KPIs and...

Do you know the difference between EBITDA vs EBIT? Either way, don't sweat it. Read the Baremetrics blog to dive into the ins and outs of EBIT vs EBIDTA.

Data is cool. But you know what’s even cooler? Enriched data 🤓 That’s one of the reasons why the Baremetrics API exists. It allows you to import Baremetrics API allows you to import information from...

If you put a cookie in front of a room of kindergartners with the promise “if you don’t eat it now, you’ll get two later”, most eat the cookie. While This article explains the discount rate, how it...

Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and profit.The basic idea behind This article explains cost plus pricing, how to...

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue.Depending on the amount invested, it This article explains the stages of a startup,...

This article explains community marketing, how to do it effectively, and gives examples of community marketing in action.

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit.Penetration pricing This article explains penetration pricing,...

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a This article explains price skimming, how to use...

The challenge of marketing is that in order to be effective, it must keep reinventing itself. Old strategies lose their punch because platforms are Resonance Marketing is the foundation of creating a...

Psychological pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In the case of This article explains psychological pricing,...

A liability is a financial or legal obligation or debt that a person or company owes to another party. Liabilities are settled through the transfer of What are liabilities in SaaS? Understand the...

In addition to calculating subscription data and metrics, Baremetrics also monitors important customer events like upgrades, downgrades, cancellations,

Gone are the days where you can throw a dart to pick your starting price and work towards the correct one (okay, maybe this was never the case). While This article offers many pricing strategies...

Currency, as well as how it is used for financial transactions, has evolved considerably over time - and it has only accelerated in recent years. While This article explains what payment processors...

Bookkeeping and accounting are two of the least liked tasks for both budding entrepreneurs and seasoned founders alike. They are unforgiving tasks where This article discusses Sage 50cloud, details...

Marginal cost is essentially the cost of producing one more unit, whether a product or service. When looking at the income statement, there are two This article explains marginal cost and how it...

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. Coming from data and engineering backgrounds, most This article goes over many of the key...

Equity financing is a method of capital raising via the selling of stock. Businesses grow money for a variety of reasons. They may need cash to meet What is Equity Financing and should you consider...