Founders Journey

If you put a cookie in front of a room of kindergartners with the promise “if you don’t eat it now, you’ll get two later”, most eat the cookie. While This article explains the discount rate, how it...

Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and profit.The basic idea behind This article explains cost plus pricing, how to...

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue.Depending on the amount invested, it This article explains the stages of a startup,...

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit.Penetration pricing This article explains penetration pricing,...

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a This article explains price skimming, how to use...

The challenge of marketing is that in order to be effective, it must keep reinventing itself. Old strategies lose their punch because platforms are Resonance Marketing is the foundation of creating a...

Psychological pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In the case of This article explains psychological pricing,...

A liability is a financial or legal obligation or debt that a person or company owes to another party. Liabilities are settled through the transfer of What are liabilities in SaaS? Understand the...

In addition to calculating subscription data and metrics, Baremetrics also monitors important customer events like upgrades, downgrades, cancellations,

Gone are the days where you can throw a dart to pick your starting price and work towards the correct one (okay, maybe this was never the case). While This article offers many pricing strategies...

Currency, as well as how it is used for financial transactions, has evolved considerably over time - and it has only accelerated in recent years. While This article explains what payment processors...

Bookkeeping and accounting are two of the least liked tasks for both budding entrepreneurs and seasoned founders alike. They are unforgiving tasks where This article discusses Sage 50cloud, details...

Marginal cost is essentially the cost of producing one more unit, whether a product or service. When looking at the income statement, there are two This article explains marginal cost and how it...

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. Coming from data and engineering backgrounds, most This article goes over many of the key...

Equity financing is a method of capital raising via the selling of stock. Businesses grow money for a variety of reasons. They may need cash to meet What is Equity Financing and should you consider...

A while ago on Quora I read an answer to a question discussing a syndrome called "the Duck Syndrome" which refers to severely stressed college students at Mental Health is extremely important in...

Ever heard about the golden ratio? No, not that nerdy Fibonacci number thing. I am talking about the SaaS golden ratio. It’s 3:1. Where did this even come Understand the LTV to CAC ratio, how to...

Learn to identify the willingness to pay, or the maximum amount a customer is willing to pay for your product.

The Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB) set out in 2014 to provide a framework to attain This article describes ASC 606, its origin and...

Price analysis is a shortcut to understanding what the market considers a fair and reasonable price. Instead of examining the specific cost and profit Learn to perform price analysis for SaaS...

Revenue and income are sometimes used synonymously in day-to-day conversation, however they are very different terms in business, and it is important to This article explores revenue vs. income, how...

Most businesses are aware their customers go through different phases before they reach a decision. Very broadly, these phases are known as the Purchase This article is about a magic formula for...

For a SaaS business to survive, it needs to track its business data. For a SaaS business to thrive, it needs to deeply understand what the business This article outlines the differences between...

Working capital is the difference between a company’s current assets and its current liabilities. It is sometimes referred to as net working capital, and This article discusses working capital,...

Operating income is essentially the money left over after you deduct all direct and indirect expenses from net revenue. It is one of the many totals that This article discusses operating income, how...