Founders Journey

You may have already heard about the marketing funnel and are pushing your prospects from awareness to the sale. The Baremetrics New Customer dashboard is Flywheel marketing is a new way of looking...

In order to grow, your SaaS business needs a solid system for finding and converting qualified leads. All of your lead generation efforts will yield This article is about inbound leads and the...

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. Content marketing is invaluable for driving...

You’ve probably heard that backlinks are a key component of successful content marketing. Used correctly, backlinks are an invaluable tool: they generate Backlinks are invaluable content marketing...

Inbound marketing is the process of getting potential clients to find your company. Since this often happens before customers are considering a purchase, This article explains inbound marketing, what...

This article shares key insights from a Make More mastermind workshop given by David Ongchoco in May 2021. Prior to joining Rutter as a Growth Need to cut your churn? These seven ‘’R’’s for...

While Stripe is indispensable for the average online business, providing many different tools, reports, and customizations that power online payment This article explains how Baremetrics can provide...

LTV is the total revenue the average customer brings in over their contract. Why it is hard to calculate for Stripe customers and why to segment it.

Churn is the share of your customer base that has stopped using your service over a defined period of time. It is usually measured per month. Churn can be This article explains churn and how...

Most online businesses use a customer relationship management (CRM) software package and/or payment processor to manage their billings because handling This article explains CAC and how Baremetrics...

Key performance indicators (KPIs) are how you track the progress of your company. Every department has its own KPIs, and figuring out what KPIs will best This article lists the best sales KPIs and...

Do you know the difference between EBITDA vs EBIT? Either way, don't sweat it. Read the Baremetrics blog to dive into the ins and outs of EBIT vs EBIDTA.

Data is cool. But you know what’s even cooler? Enriched data 🤓 That’s one of the reasons why the Baremetrics API exists. It allows you to import Baremetrics API allows you to import information from...

The discount rate turns future cash flows into today's value. Learn how it differs from cost of capital, why we discount, and how SaaS uses it for LTV.

Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and profit.The basic idea behind This article explains cost plus pricing, how to...

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue.Depending on the amount invested, it This article explains the stages of a startup,...

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit.Penetration pricing This article explains penetration pricing,...

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a This article explains price skimming, how to use...

The challenge of marketing is that in order to be effective, it must keep reinventing itself. Old strategies lose their punch because platforms are Resonance Marketing is the foundation of creating a...

Psychological pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In the case of This article explains psychological pricing,...

A liability is a financial or legal obligation or debt that a person or company owes to another party. Liabilities are settled through the transfer of What are liabilities in SaaS? Understand the...

In addition to calculating subscription data and metrics, Baremetrics also monitors important customer events like upgrades, downgrades, cancellations,

Gone are the days where you can throw a dart to pick your starting price and work towards the correct one (okay, maybe this was never the case). While This article offers many pricing strategies...

Currency, as well as how it is used for financial transactions, has evolved considerably over time - and it has only accelerated in recent years. While This article explains what payment processors...

Bookkeeping and accounting are two of the least liked tasks for both budding entrepreneurs and seasoned founders alike. They are unforgiving tasks where This article discusses Sage 50cloud, details...