Founders Journey

For Saas or subscription businesses, managing customer churn is essential to growth. Learn how to reduce customer churn with this in-depth article.

This article covers how pricing can improve customer retention for your SaaS business. Learn what metrics to use in 2021 and more!

This is an article explaining price optimization for SaaS businesses. Learn how you can use data to find the best pricing and grow revenue.

If you’re running a subscription or SaaS business, you know that at the end of the day your chief metric is monthly recurring revenue (MRR). And you’d be

Ensuring the longevity of your business means keeping your customer churn rate low. This guide breaks down how to calculate and control customer churn.

Generally speaking, you don’t want your SaaS metrics to be negative.Negative daily active users? Bad.Negative revenue? Horrible.Negative net revenue

2020 has turned in to one of the most unusual years of my life, for both the obvious reasons but also for reasons I definitely wasn't expecting at the

In the early days of running a software company, collecting payments was pretty straightforward. A customer buys a license for your software, and they get

Trying to settle on a SaaS pricing model? This guide breaks down what tiered pricing is, why it's so popular and whether it makes sense for your business.

Does usage-based pricing make sense for your business? Here's the pros, cons and best practices of usage-based billing for SaaS.

How’s your business doing today? How has your MRR been trending the past six months? Is churn on the rise?These are the types of questions you can answer

Pricing is one of the most heavily debated topics in the SaaS world. Not just how much to charge, but what pricing model to go with. Do you charge per

Think about the time, energy and resources you put towards acquiring new customers. Now, how much time, energy and resources do you put towards increasing

Would you continue to pay for something every month that you don’t use? For most people, including your customers, the answer is no. Unless you’re talking

How are people getting to your website? Is your MRR trending up or down? What features do your most active customers use? What’s your free trial

Don't let your canceled SaaS customers slip away. Here's how to write an effective subscription cancellation email, including a free template you can use.

Contrary to what you might see in some case studies, MRR growth is not always linear. Through working with various SaaS companies, talking to founders and

The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after its launch. But it took me more than

What’s the first thing you do after a customer cancels their account?If you answered “send a cancellation survey to find out why”, you win!Unfortunately,

Customers churn because they don’t want to use your product anymore, right?Well, not necessarily.There’s this “little” thing called involuntary churn

These winback email examples and templates can help you ensure that your current customers stay. Visit today to build a winback strategy that works!

If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying month after month. And since SaaS and

Onboarding emails are make-or-break for SaaS companies looking to acquire customers long-term. These nine onboarding email templates can help you do just that.

If you run a SaaS business that hosts free trials, you'll be wanting to send out emails to promote that ASAP! Use one of our free trial email templates to kickstart conversions!

An onboarding welcome email helps set your new customer up for success. Learn how to write engaging welcome emails by checking out these seven simple tips.