Founders Journey

A well-designed website is more than just a collection of appealing pages that do a good enough job of representing your SaaS business. A great site is There are several improvements you can make for...

You run a SaaS business, which means you probably have metrics coming out the wazoo. The question is, do you know what to do with all of that information? Learn why tracking SaaS metrics is so...

Inspired by Founder Chats: Justin Cooke from Empire Flippers. This article shares key insights from our interview with Justin Cooke on January 6th, A key measure of business health is having...

If you offer a SaaS product, you need sharp focus in three areas: customer experience, product development, and marketing. Neglect any one of these, and Is your SaaS not growing? Here are five common...

Is there a version of your product that could be selling better? Unless you’ve performed extensive market testing, the answer to that question is probably Conjoint analysis is a market research tool...

Data is the lifeblood of your SaaS business. Without it, you won't know who your customers are, how to get more of them, or even if your organization is In this article, we analyze both Baremetrics...

"The best predictor of future behavior is past behavior." This often-quoted truism applies to most areas of life, including customer behavior. The more Customer behavior analysis is an invaluable...

Why should you promote your content? Your customer (or ideal customer) values great content. However, the most successful content doesn’t always equate to An in-depth article on the 75 ways to...

If you’re running a micro-SaaS business by yourself, chances are you haven’t had much time or budget to spend on marketing. In fact, most founders focus Running a successful ad campaign as a...

The Shopify Marketplace Kit is an ecommerce tool that allows developers to sell directly from any platform, instead of going through the Shopify Shopify Marketplace Kit brings all the features of...

As the ecommerce sector grows in size, it also grows more competitive. One of the best ways to maintain your edge over the competition is to go global. This article explains Shopify Markets, a tool...

Shopify Checkout is Shopify’s native payment gateway. It’s both highly secure and easy to use, which makes it one of Shopify’s most valuable selling Shopify Checkout is a Shopify feature that...

Managing the customer journey means understanding context and measuring the right metrics. Customer experience (CX) is a critical component of modern Here's a short read on how to measure a...

I don’t know about you, but whenever I’m considering making a significant purchase, the first thing I do is head to the review section.Whether it’s Happy users are your greatest marketing asset....

Shopify CLI helps developers create apps efficiently. Here is a comprehensive guide on how to use Shopify CLI to build your Shopify app.

In recent years, a new discipline of financial management has emerged in response to cloud technologies and organizations growing reliance on cloud IT Read what Is FinOps (financial operations) and...

It is no secret that in order to grow a SaaS company, business leaders need to consider cash flow. A poor cash flow means limited capital for creating Read and learn more about invoice financing, how...

This article shares key insights from a Make More mastermind workshop given by Thomas McKinlay in July 2021. Thomas is the Founder of Ariyh, a Referrals are an invaluable instrument in your marketing...

There are two types of email subscription lists that marketers can build: free and paid. Free newsletters are great to build brand credibility, In this article, we’ll cover how to make a paid...

Merchants looking to set up shop online are faced with an important choice: which ecommerce platform will best serve their business?For those looking to Shopify and WooCommerce are the two most...

Optional product pricing is a pricing strategy whereby the core component of a product is sold for a basic price, and a menu of complementary services are Is optional product pricing the right...

Reducing churn is the single most important thing your SaaScompany can do to improve its growth. By some estimates, it is up to 25 times cheaper to keep a Reducing churn is a critical step towards...

With a huge number of analytics options out there for Shopify sellers, it can easily feel like you’re not making the most out of the data you have Here's how you can get more from your Shopify...

Looking for SaaS conferences to attend? We've got you covered. Check out this list of SaaS conferences to consider adding to your calendar.

Nailing the ideal price point for a SaaS product is equal parts art and science. Pricing a SaaS product presents a set of challenges different to that of How can SaaS founders charge more for...