Founders Journey

A payment ledger is one of the basic tools of bookkeeping. It helps to record payments related to a specific purpose. This might be anything from a small This article discusses the payment ledger,...

SaaS balance sheets are one of the three main financial statements you need for your SaaS company. Learn how to make one with this SaaS balance sheet example.

In general terms, assets are anything of value owned by someone or something. Assets can be anything from a building to a copyright. They are items that We provide examples of assets, how assets are...

When one company, or a group of companies, has a large enough market share in an industry, it may be able to push the price away from the equilibrium. This article explains how price leadership works...

Need a SaaS revenue model for your business? We've got you covered. Check out these revenue model examples to find the best option for your SaaS business.

If you’ve ever owned stakes in a company, then you may already know what is meant by equity. However, equity accounting is not just about the shares owned This article will teach you all about equity...

When discussing the financial metrics for a SaaS company, revenue vs. profit is among the most common comparisons encountered. This is because these two In this article, you will find discussions on...

While companies are a bit more free to perform bookkeeping according to their own needs, accounting is a very organized and rigid discipline. While that We are going to look at two of those...

Before the advent of lead qualification, sales and marketing teams would spend way too much trying to convert leads generated during marketing Find out all you need to know about MQL vs. PQL vs. SQL...

Growing traffic into conversions is the ultimate goal for all of us, but is your site stagnating despite all your best efforts? Sure you may have all the Read on to find out how to build a...

Most SaaS businesses adopt a subscription-based model supported by a recurring payment system. Setting up a recurring payment system can be complicated Recurring billing is a common monetization...

Wondering the difference between incurred vs. earned accounting? No problem. Read our blog to dive into the definitions of incurred and earned accounting.

The phone rings. It’s the sales rep from that new gym you’ve been checking out. Do you pick up? Or do you dismiss the call after a few rings? If you chose Alternative marketing is a marketing...

Chargebee is a subscription billing and payment software system ideal for SaaS and subscription-based companies. It is a complete cloud-based billing Find out what Chargebee is all and why...

The advent of cloud-based SaaS offerings has revolutionized the way of doing business. Gone are the days where software used to be purchased based on a This post is about Annual Recurring Revenue...

Few business owners are as passionate about what they do as those of SaaS companies. Baremetrics has supported hundreds of SMEs with comprehensive Your owner’s equity is an important metric that...

An effective sales outbound strategy needs to balance two opposing elements: efficiency vs. personal touch. There are dozens of templates out there for Effective Sales Outbound balances personal...

The most sure-fire way to achieve rapid growth in your business is to make sure you’re marketing to the right people. In the early stages of founding a Here’s a simple step-by-step guide on how to...

Is net revenue the same as net income? What is gross revenue? It's confusing. Learn the differences between net income vs. gross revenue vs. net revenue here.

If your company only tracks one metric, the one that should top the list is LTV (Lifetime Value). You are probably already tracking many KPIs, but the oneAre you measuring LTV wrong? No worries. In...

Owning a business is easy, but running a business is not. Making money isn’t easy, but managing it is even harder. Here, we will introduce you to one of This article explores essential finance...

Yes. Yes, it is. But, if you want to know why, you might need to read a bit more of this article — this article will dive into what are liabilities, what For a SaaS business founder, it is crucial to...

Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content.Free content If you have a business to promote, podcasts...

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. Having a go-to-market strategy enables you to...

When it was first coined, “bootstrapping” described the impossible task of “pulling yourself up by your bootstraps”. Now, we use bootstrapping to describe When you are bootstrapping your company, you...