Business Academy

Glossary

With nearly seven billion online searches every single day, marketers have to go above and beyond just to stand out from the competition. With roughly...

Running a Business

What’s most important in your life? Is it waking up and going to a job you love and being productive? Is it coming home and feeling cozy around ...

Glossary

Not all products and ideas are destined for business success, no matter how compelling they may seem to you. So what can you do to weed out ideas that...

Starting a Business

Baremetrics is a remote-only company, meaning we are a geographically dispersed team that communicates virtually. We don’t have a main office or hea...

Starting a Business

So you want to be your own boss? Start a successful business? But you worry about the risk and potential hardship that comes with funding your busines...

Glossary

Lifetime Value is the predicted amount a customer will spend on your product or service throughout the entire relationship, hence – “lifet...

Glossary

No matter how big or how small, almost every marketing team needs some automation to help them out. Imagine having a robot on the marketing team that ...

Glossary

Outbound Marketing is the effort to reach your customers by spreading word about your product or service through traditional methods like tv ads, radi...

Glossary

Do you know whether all that traffic to your site or app will turn into revenue? If you have struggled with this question, then conversion rate optimi...

Running a Business

Whether you are looking for investment from VCs or taking stock of the health of your start-up or app there are certain numbers you should keep your e...

Glossary

Let’s start with the acronym: a CEO is the Chief Executive Officer of a company. While it may sound a bit on the vague side, the CEO is generally th...

Glossary

We’ll spare you the thrilling explanation of revenue recognition that you’ll find in the Accounting Standards Codification (ASC) – t...

Glossary

A cohort is a group of users defined by a common and specific characteristic. Cohorts help us measure cause and effect relationships for a defined gro...

Glossary

Cash flow (or liquidity) is the amount of cash flowing in and out of your business. This may seem like a no-brainer but, ultimately you want a positiv...

Running a Business

Most likely, your company started out small. Perhaps it was even a team of one: you. But there comes a time when you need to grow. It’s exciting! Ho...

Running a Business

SaaS companies are based on recurring revenue, usually per month or per quarter, and so we place heavy focus on both gaining new business and retainin...

Running a Business

You’ve got an idea for a subscription-based product. You know how you want it to look and feel, you know the flow of the platform, and you’re read...

Glossary

Cost Per Click (CPC) is the exact price you pay for every individual click you receive on your paid marketing campaigns. CPC is often used as a key me...

Running a Business

60-70%. According to Marketing Metrics, that’s the probability of selling to an existing customer. The probability of selling to a brand-new custome...

Glossary

Whether you love it or hate it, if you invest in marketing your business then you are investing in content marketing. Consider this: For social media ...

Starting a Business

As a business owner, I bet you would do anything to get past those initial growth years and into a solid groove, right? Just picture the feeling of sa...

Glossary

Inbound marketing is a technique that allows brands to capture the attention of their audience and generate leads and customers for a business by usin...

Running a Business

One of the most important things to know before you even think about turning an idea into a product, is the size of the market you’re going to be ta...

Glossary

A Chief Technical Officer (CTO) helps bridge the gap between C-level executive decision-making and technical knowledge of the product, systems, and ar...

Metrics 101

Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis, gi...