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Glossary

Cash flow

Cash flow (or liquidity) is the amount of cash flowing in and out of your business. This may seem like a no-brainer but, ultimately you want a positiv...

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Running a Business

Signs it’s time to hire (and when to hold off)

Most likely, your company started out small. Perhaps it was even a team of one: you. But there comes a time when you need to grow. It’s exciting! Ho...

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Running a Business

How to crush goals in a SaaS business

SaaS companies are based on recurring revenue, usually per month or per quarter, and so we place heavy focus on both gaining new business and retainin...

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Running a Business

Sell early and sell often: A guide to SaaS sales

Many startups struggle with sales because founders don’t want to sell an imperfect product. But, products can’t be improved without custom...

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Running a Business

​​How to stay lean and customer-centric when developing your product

You’ve got an idea for a subscription-based product. You know how you want it to look and feel, you know the flow of the platform, and you’re read...

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Glossary

Cost Per Click (CPC)

Cost Per Click (CPC) is the exact price you pay for every individual click you receive on your paid marketing campaigns. CPC is often used as a key me...

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Running a Business

How to Handle Competition in Business: 10 Tips to Beat Competition

Competition is healthy for businesses – it will force you to innovate, staying ahead of the curve. Yet that rivalry can also be intimidating. You do...

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Running a Business

How Churn Prediction Can Improve Your Business

60-70%. According to Marketing Metrics, that’s the probability of selling to an existing customer. The probability of selling to a brand-new custome...

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Glossary

Content Marketing

Whether you love it or hate it, if you invest in marketing your business then you are investing in content marketing. Consider this: For social media ...

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Starting a Business

How To Hack Your Start Up Growth By Buying A Business

As a business owner, I bet you would do anything to get past those initial growth years and into a solid groove, right? Just picture the feeling of sa...

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Glossary

Inbound Marketing

Inbound marketing is a technique that allows brands to capture the attention of their audience and generate leads and customers for a business by usin...

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Running a Business

How to determine market size for a product

One of the most important things to know before you even think about turning an idea into a product, is the size of the market you’re going to be ta...

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Glossary

Chief Technical Officer (CTO)

A Chief Technical Officer (CTO) helps bridge the gap between C-level executive decision-making and technical knowledge of the product, systems, and ar...

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Glossary

Churn

“Churn” refers to the number of customers or subscribers who stop using your service during a given time period. Your annual churn is the percenta...

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Metrics 101

Recurring vs. Non-Recurring Revenue

Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis, gi...

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Running a Business

4 ways to be productive while working remotely

Here at Baremetrics, we boast an entirely remote team…but that doesn’t mean it’s always easy or entirely productive, so we understand how hard i...

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Glossary

Total Contract Value (TCV)

Total Contract Value is the total value of a contract including fees and recurring revenue for the period defined by the contract. Here’s how you ca...

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Glossary

Chief Financial Officer (CFO)

The chief financial officer (CFO) is responsible for keeping, analyzing, and reporting on all money-related matters for a business. The CFO is also a ...

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Metrics 101

Types of customer feedback

Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better reve...

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Running a Business

Choosing the right business academy in a digital age

Entrepreneurship does not come with a user manual. Success in business is not a paved road with clear signs, road maps, or a buddy riding shotgun who ...

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Starting a Business

Bootstrapping vs. Funding: Which is better for your company?

The question asked by most founders when it comes to funding a startup is… Should I bootstrap it? Or fund it with a venture capital company? This is...

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Glossary

Growth Rate

According to Paul Graham, VC and co-founder of Y-combinator, if there is one metric every founder should know, it is the company growth rate. The grow...

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Running a Business

The Key Tenets of Project Management

Project management. It’s a broad term that can mean many things to many people across various industries. Every company tackles projects in their ow...

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Glossary

Churn MRR

Churn MRR is the amount of monthly recurring revenue lost due to customer cancellations. It’s often calculated against MRR to extract a percentage c...

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Starting a Business

Build vs. Buy: 5 questions to ask before deciding on custom software development

To build or not to build? That is the question (that most startups face at some point in early stages). Software is vital to the growth and sustainabi...

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