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Glossary

Lifetime Value (LTV)

Lifetime Value is the predicted amount a customer will spend on your product or service throughout the entire relationship, hence – “lifet...

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Glossary

Marketing Automation

No matter how big or how small, almost every marketing team needs some automation to help them out. Imagine having a robot on the marketing team that ...

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Glossary

Outbound Marketing

Outbound Marketing is the effort to reach your customers by spreading word about your product or service through traditional methods like tv ads, radi...

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Glossary

Conversion Rate Optimization (CRO)

Do you know whether all that traffic to your site or app will turn into revenue? If you have struggled with this question, then conversion rate optimi...

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Running a Business

What startups should know about Monthly Active Users (MAU)

Whether you are looking for investment from VCs or taking stock of the health of your start-up or app there are certain numbers you should keep your e...

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Glossary

CEO

Let’s start with the acronym: a CEO is the Chief Executive Officer of a company. While it may sound a bit on the vague side, the CEO is generally th...

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Glossary

SaaS revenue recognition

We’ll spare you the thrilling explanation of revenue recognition that you’ll find in the Accounting Standards Codification (ASC) – t...

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Glossary

Cohort

A cohort is a group of users defined by a common and specific characteristic. Cohorts help us measure cause and effect relationships for a defined gro...

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Glossary

Cash flow

Cash flow (or liquidity) is the amount of cash flowing in and out of your business. This may seem like a no-brainer but, ultimately you want a positiv...

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Running a Business

Signs it’s time to hire (and when to hold off)

Most likely, your company started out small. Perhaps it was even a team of one: you. But there comes a time when you need to grow. It’s exciting! Ho...

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Running a Business

How to crush goals in a SaaS business

SaaS companies are based on recurring revenue, usually per month or per quarter, and so we place heavy focus on both gaining new business and retainin...

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Running a Business

​​How to stay lean and customer-centric when developing your product

You’ve got an idea for a subscription-based product. You know how you want it to look and feel, you know the flow of the platform, and you’re read...

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Glossary

Cost Per Click (CPC)

Cost Per Click (CPC) is the exact price you pay for every individual click you receive on your paid marketing campaigns. CPC is often used as a key me...

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Running a Business

How to Handle Competition in Business: 10 Tips to Beat Competition

Competition is healthy for businesses – it will force you to innovate, staying ahead of the curve. Yet that rivalry can also be intimidating. You do...

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Running a Business

How Churn Prediction Can Improve Your Business

60-70%. According to Marketing Metrics, that’s the probability of selling to an existing customer. The probability of selling to a brand-new custome...

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Glossary

Content Marketing

Whether you love it or hate it, if you invest in marketing your business then you are investing in content marketing. Consider this: For social media ...

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Starting a Business

How To Hack Your Start Up Growth By Buying A Business

As a business owner, I bet you would do anything to get past those initial growth years and into a solid groove, right? Just picture the feeling of sa...

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Glossary

Inbound Marketing

Inbound marketing is a technique that allows brands to capture the attention of their audience and generate leads and customers for a business by usin...

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Running a Business

How to determine market size for a product

One of the most important things to know before you even think about turning an idea into a product, is the size of the market you’re going to be ta...

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Glossary

Chief Technical Officer (CTO)

A Chief Technical Officer (CTO) helps bridge the gap between C-level executive decision-making and technical knowledge of the product, systems, and ar...

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Metrics 101

Recurring vs. Non-Recurring Revenue

Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis, gi...

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Running a Business

4 ways to be productive while working remotely

Here at Baremetrics, we boast an entirely remote team…but that doesn’t mean it’s always easy or entirely productive, so we understand how hard i...

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Glossary

Total Contract Value (TCV)

Total Contract Value is the total value of a contract including fees and recurring revenue for the period defined by the contract. Here’s how you ca...

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Glossary

Chief Financial Officer (CFO)

The chief financial officer (CFO) is responsible for keeping, analyzing, and reporting on all money-related matters for a business. The CFO is also a ...

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Metrics 101

Types of customer feedback

Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better reve...

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