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Starting a Business
Why some developers become successful founders and others don’t
What’s the most common denominator amongst dev shop founders and freelance developers alike? They’re hoping that one day, they’ll launch a succe...
Glossary
New MRR
New MRR is monthly recurring revenue that comes from new customers. Example If you started a month with 10 customers, and at the end of the month you&...
Expansion MRR
Expansion MRR (Expansion Monthly Recurring Revenue) is a metric used to measure the amount of additional revenue coming from existing customers. Addit...
Running a Business
SaaS founders need to know these tax rules
Do you have a remote team? Affiliate sales or marketing partners? Are you using PPC (pay-per-click) ads that direct users to make purchases? Then you&...
Running a Business
ConvertKit: How to go from freelance to founder of a $10M company
Many freelancers dream of making the switch from service provider to product founder. The stability of passive income is never more top-of-mind than w...
Glossary
Committed Monthly Recurring Revenue (CMRR)
Committed Monthly Recurring Revenue (CMRR) is a prediction metric that combines recognized, monthly recurring revenue (MRR) with new bookings, churn, ...
Starting a Business
Business formation 101 for SaaS companies
Business entities aren’t one-size-fits-all. But, several options benefit and protect SaaS founders and their companies. Whether you need to make Ven...
Marketing Success
Top 5 inexpensive, specific ways for startups to get new customers
You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no o...
Running a Business
How to validate your business idea without going broke
The best business ideas solve problems. If you can solve a big enough problem, you can bet people will give you money. So, instead of building out a p...
Running a Business
How founders can research, write, and edit a quality blog post in 1 hour
We all need traffic. Targeted traffic to our websites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a cul...
Marketing Success
Start using web push notifications to improve click-through rates by 20%
“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.R...
Running a Business
How to use playtime to double your productivity
Can you imagine? In a world where Dave and Buster’s exists, human beings don’t have enough playtime. But seriously, we don’t, particularly w...
Glossary
Pay Per Click (PPC)
With nearly seven billion online searches every single day, marketers have to go above and beyond just to stand out from the competition. With roughly...
Running a Business
Separating work and personal life: 4 tactics you need to know
What’s most important in your life? Is it waking up and going to a job you love and being productive? Is it coming home and feeling cozy around ...
Glossary
Minimum Viable Product (MVP)
Not all products and ideas are destined for business success, no matter how compelling they may seem to you. So what can you do to weed out ideas that...
Starting a Business
Is Remote-only right for your business?
Baremetrics is a remote-only company, meaning we are a geographically dispersed team that communicates virutaly. We don’t have a main office or head...
Starting a Business
12 business ideas that require little or no startup capital
So you want to be your own boss? Start a successful business? But you worry about the risk and potential hardship that comes with funding your busines...
Glossary
Lifetime Value (LTV)
Lifetime Value is the predicted amount a customer will spend on your product or service throughout the entire relationship, hence – “lifet...
Glossary
Marketing Automation
No matter how big or how small, almost every marketing team needs some automation to help them out. Imagine having a robot on the marketing team that ...
Glossary
Outbound Marketing
Outbound Marketing is the effort to reach your customers by spreading word about your product or service through traditional methods like tv ads, radi...
Glossary
Conversion Rate Optimization (CRO)
Do you know whether all that traffic to your site or app will turn into revenue? If you have struggled with this question, then conversion rate optimi...
Running a Business
What startups should know about monthly active users
Whether you are looking for investment from VCs or taking stock of the health of your start-up or app there are certain numbers you should keep your e...
Glossary
CEO
Let’s start with the acronym: a CEO is the Chief Executive Officer of a company. While it may sound a bit on the vague side, the CEO is generally th...
Glossary
SaaS revenue recognition
We’ll spare you the thrilling explanation of revenue recognition that you’ll find in the Accounting Standards Codification (ASC) – t...
Glossary
Cohort
A cohort is a group of users defined by a common and specific characteristic. Cohorts help us measure cause and effect relationships for a defined gro...