Running a Business
Competition is healthy for businesses – it will force you to innovate, staying ahead of the curve. Yet that rivalry can also be intimidating.&n...
Metrics 101
Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and then onc...
Glossary
Recurring revenue is the lifeblood of any SaaS. It’s what makes building a SaaS so appealing. You don’t have to worry about one-off sales that may...
Glossary
No matter how hard you work, not all of your customers are going to stick around forever.Consider that the average company switches up to 30% of its a...
Starting a Business
Is starting a SaaS company a sure-thing or a pipe dream?Depends on who you ask.An ever-growing $150 billion market that shows no signs of slowing down...
Metrics 101
The list of SaaS metrics you can measure and analyze is long… some might say unnecessarily long. Don’t get me wrong, data is a lovely thing to...
Glossary
Average Revenue per User (or ARPU, the most fun acronym to say) is the measure of how much revenue you’re generating for each active customer....
Glossary
What is New MRR? New MRR is monthly recurring revenue that comes from new customers. How to Calculate New MRR If you started a month with 10 customers...
Glossary
Table of Contents What is Annual Run Rate?The Problem with Annual Run RatesHow to Calculate ARR – The Nitty Gritty DetailsARR is just MRR multiplied...
Marketing Success
Partnerships are a vastly underutilized way to scale your company. Read how to leverage strategic partnerships and partner marketing for your business...
Glossary
Customer success is the area of your business focused on fulfilling customer’s needs by providing them with the support they require to use your pro...
Starting a Business
Social Media can be one of the best ways to grow your business, but also a great way to waste a lot of time with little reward. We're going to show yo...
Running a Business
I find it surprising how often entrepreneurial types come up with an excellent idea, build an MVP and then completely forget that they will need to su...
Running a Business
The best business ideas solve problems. If you can solve a big enough problem, you can bet people will give you money. So, instead of building out a p...
Running a Business
Many startups struggle with sales because founders don’t want to sell an imperfect product. But, products can’t be improved without custom...
Starting a Business
What’s the most common denominator amongst dev shop founders and freelance developers alike? They’re hoping that one day, they’ll launch a ...
Expansion MRR (Expansion Monthly Recurring Revenue) is a metric used to measure the amount of additional revenue coming from existing customers. ...
Running a Business
Do you have a remote team? Affiliate sales or marketing partners? Are you using PPC (pay-per-click) ads that direct users to make purchases? Then you&...
Running a Business
Many freelancers dream of making the switch from service provider to product founder. The stability of passive income is never more top-of-mind than w...
Glossary
Committed Monthly Recurring Revenue (CMRR) is a prediction metric that combines recognized, monthly recurring revenue (MRR) with new bookings, churn, ...
Starting a Business
Business entities aren’t one-size-fits-all. But, several options benefit and protect SaaS founders and their companies. Whether you need to make Ven...
Marketing Success
You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no o...
Running a Business
We all need traffic. Targeted traffic to our websites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a cul...
Marketing Success
“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.R...
Running a Business
Can you imagine? In a world where Dave and Buster’s exists, human beings don’t have enough playtime. But seriously, we don’t, particularly w...