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Metrics 101
How to Calculate Customer Lifetime Value (Improve LTV)
Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and then onc...
Glossary
MRR: How to Calculate Monthly Recurring Revenue
Recurring revenue is the lifeblood of any SaaS. It’s what makes building a SaaS so appealing. You don’t have to worry about one-off sales that may...
Glossary
Churn Rate: What it is and How to Calculate it Correctly
No matter how hard you work, not all of your customers are going to stick around forever.Consider that the average company switches up to 30% of its a...
Starting a Business
How the SaaS Business Model Works
Is starting a SaaS company a sure-thing or a pipe dream?Depends on who you ask.An ever-growing $150 billion market that shows no signs of slowing down...
Metrics 101
11 SaaS Metrics to Measure (and improve) For Growth
The list of SaaS metrics you can measure and analyze is long… some might say unnecessarily long. Don’t get me wrong, data is a lovely thing to...
Glossary
Average Revenue Per User (ARPU)
Average Revenue per User (or ARPU, the most fun acronym to say) is the measure of how much revenue you’re generating for each active customer....
Glossary
New MRR
What is New MRR? New MRR is monthly recurring revenue that comes from new customers. How to Calculate New MRR If you started a month with 10 customers...
Glossary
Annual Revenue Run Rate (ARR)
What is Annual Run Rate? Annual Run Rate is the yearly version of MRR or Monthly Recurring Revenue. ARR helps project future revenue for the year, bas...
Marketing Success
Strategic Partnerships & Partner Marketing for SaaS
Partnerships are a vastly underutilized way to scale your company. Read how to leverage strategic partnerships and partner marketing for your business...
Glossary
Customer Success
Customer success is the area of your business focused on fulfilling customer’s needs by providing them with the support they require to use your pro...
Starting a Business
Setting Up Social Media
Social Media can be one of the best ways to grow your business, but also a great way to waste a lot of time with little reward. We're going to show yo...
Running a Business
Setting up Customer Support in a start-up
I find it surprising how often entrepreneurial types come up with an excellent idea, build an MVP and then completely forget that they will need to su...
Running a Business
How to validate your business idea without going broke
The best business ideas solve problems. If you can solve a big enough problem, you can bet people will give you money. So, instead of building out a p...
Running a Business
Sell early and sell often: A guide to SaaS sales
Many startups struggle with sales because founders don’t want to sell an imperfect product. But, products can’t be improved without custom...
Starting a Business
Why some developers become successful founders and others don’t
What’s the most common denominator amongst dev shop founders and freelance developers alike? They’re hoping that one day, they’ll launch a succe...
Expansion MRR
Expansion MRR (Expansion Monthly Recurring Revenue) is a metric used to measure the amount of additional revenue coming from existing customers. ...
Running a Business
SaaS founders need to know these tax rules
Do you have a remote team? Affiliate sales or marketing partners? Are you using PPC (pay-per-click) ads that direct users to make purchases? Then you&...
Running a Business
ConvertKit: How to go from freelance to founder of a $10M company
Many freelancers dream of making the switch from service provider to product founder. The stability of passive income is never more top-of-mind than w...
Glossary
Committed Monthly Recurring Revenue (CMRR)
Committed Monthly Recurring Revenue (CMRR) is a prediction metric that combines recognized, monthly recurring revenue (MRR) with new bookings, churn, ...
Starting a Business
Business formation 101 for SaaS companies
Business entities aren’t one-size-fits-all. But, several options benefit and protect SaaS founders and their companies. Whether you need to make Ven...
Marketing Success
Top 5 inexpensive, specific ways for startups to get new customers
You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no o...
Running a Business
How founders can research, write, and edit a quality blog post in 1 hour
We all need traffic. Targeted traffic to our websites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a cul...
Marketing Success
Start using web push notifications to improve click-through rates by 20%
“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.R...
Running a Business
How to use playtime to double your productivity
Can you imagine? In a world where Dave and Buster’s exists, human beings don’t have enough playtime. But seriously, we don’t, particularly w...
Glossary
Pay Per Click (PPC)
With nearly seven billion online searches every single day, marketers have to go above and beyond just to stand out from the competition. With roughly...