Ah, customers. They’re the lifeblood of your business. They want you to solve their biggest business pain, and if you really listen, they’ll tell you exactly what that pain is. As a business, solving that unbearable pain is your guiding north star, aboard the USS Pain-killer.

Whatever your vessel size, you need your customers to guide you to land, where profitability is possible. But, where to find customers? An excellent question.