One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles that plague every fledgling business hoping to break into its industry. However, a haphazard marketing strategy can be just as bad as no strategy at all, leaving you not only with a failed venture, but business-related loans and debt that you may not be able to repay. Check out these marketing tips so you can avoid the common pitfalls and ensure that your company’s launch really takes off.