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Running a Business
4 ways to be productive while working remotely
Here at Baremetrics, we boast an entirely remote team…but that doesn’t mean it’s always easy or entirely productive, so we understand how hard i...
Glossary
Total Contract Value (TCV)
Total Contract Value is the total value of a contract including fees and recurring revenue for the period defined by the contract. Here’s how you ca...
Glossary
Chief Financial Officer (CFO)
The chief financial officer (CFO) is responsible for keeping, analyzing, and reporting on all money-related matters for a business. The CFO is also a ...
Metrics 101
Types of customer feedback
Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better reve...
Running a Business
Choosing the right business academy in a digital age
Entrepreneurship does not come with a user manual. Success in business is not a paved road with clear signs, road maps, or a buddy riding shotgun who ...
Starting a Business
Bootstrapping vs. Funding: Which is better for your company?
The question asked by most founders when it comes to funding a startup is… Should I bootstrap it? Or fund it with a venture capital company? This is...
Glossary
Company Growth Rate
According to Paul Graham, VC and co-founder of Y-combinator, if there is one metric every founder should know, it is the company growth rate. The grow...
Running a Business
The Key Tenets of Project Management
Project management. It’s a broad term that can mean many things to many people across various industries. Every company tackles projects in their ow...
Glossary
Churn MRR
Churn MRR is the amount of monthly recurring revenue lost due to customer cancellations. It’s often calculated against MRR to extract a percentage c...
Starting a Business
Build vs. Buy: 5 questions to ask before deciding on custom software development
To build or not to build? That is the question (that most startups face at some point in early stages). Software is vital to the growth and sustainabi...
Glossary
Lead Velocity Rate (LVR)
Lead Velocity Rate is a measure of growth in qualified leads for one month versus a previous reference month. When measured from month-to-month, LVR c...
Starting a Business
How to achieve overnight success in your business
Every day we are bombarded with endless success stories about the latest unicorn startup. From the outside looking in, it’s easy to assume they got ...
Metrics 101
Understanding recurring revenue and what it means for your SaaS company
We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where r...
Starting a Business
How to create a marketing budget for your startup
One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles that...
Marketing Success
3 places to find customers for your business
Ah, customers. They’re the lifeblood of your business. They want you to solve their biggest business pain, and if you really listen, they’ll tell ...
Glossary
KPI: Key Performance Indicator
Key Performance Indicator, or “KPI” for short, is a metric that demonstrates how effectively a company is achieving their key business objectives....
Marketing Success
Social Media Automation
We’ve previously covered how important social media is for startups. Being on social is a great way to share your brand and company story, interact ...
Glossary
Lead Generation
Lead generation is the process of attracting prospective customers to your business with the intent of eventually converting them to paid customers....
Starting a Business
SaaS Business Ideas
If you’re contemplating starting a business, there’s a good chance you’ve considered starting it in the SaaS space. As consumers, we’re famili...
Marketing Success
Perfect Pricing: Benchmarks and Best Practices for Setting Pricing Models
Setting your pricing model might be the most important decision you make on launch. Set it too high and you risk losing customers. Set it too low and ...
Running a Business
How to Build a Startup Culture
The mention of startup culture brings to mind both sleep-deprived college students tinkering in a garage and the high-energy futuristic offices of Sil...
Glossary
Retention Rate
Retention Rate measures the proportion of customers you've retained over a specific time period. It’s a metric that’s indicative of your user’s ...
Running a Business
How to Value A SaaS Business
When it comes time to part ways with your business, you may look to sell it to someone else. One of the first questions that comes to mind is “how m...
Starting a Business
Getting your legal ducks in a row
Lawyers. Wait, don’t stop reading yet! The legal stuff seems opaque and boring, but it’s make or break for your company. Avoiding legal troubl...
Glossary
Burn Rate
Burn Rate measures how quickly your cash holdings are decreasing. Gross Burn Rate is the total amount of cash you’ve spent each month. Net Burn Rate...