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Tiered Pricing Model Explained (In Plain English)

November 2, 2020

Sometimes it pays to keep things simple. Like, literally.Perhaps this is why tiered pricing is so popular for SaaS compa...

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Usage-Based Pricing: What SaaS Companies Need to Know

October 22, 2020

Does “you get what you pay for” actually apply to SaaS companies?Depends on who you ask.While the concept is simple ...

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Revenue Churn: How to Calculate, Track & Improve

October 21, 2020

Revenue churn answers the question: how much MRR did we lose last month?Your answer says a lot about the long term healt...

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SaaS Dashboards: How to Measure & Track Growth

October 14, 2020

How’s your business doing today? How has your MRR been trending the past six months? Is churn on the rise?These are th...

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Dunning Management: How to Recover Failed Payments

October 7, 2020

Failed payments are part of running a subscription or SaaS business. It’s normal for credit card payments to get decli...

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Per User Pricing: The Good, The Bad & The Ugly

October 1, 2020

Pricing is one of the most heavily debated topics in the SaaS world.Not just how much to charge, but what pricing model ...

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How to Use Customer Expansion to Skyrocket Growth (+ examples)

September 21, 2020

Think about the time, energy and resources you put towards acquiring new customers.Now, how much time, energy and resour...

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How To Calculate & Improve Your Customer Retention Rate

September 9, 2020

Would you continue to pay for something every month that you don’t use?For most people, including your customers, the ...

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5 SaaS Analytics Tools to Track & Grow Your Business

August 17, 2020

How are people getting to your website? Is your MRR trending up or down? What features do your most active customers use...

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How to Write a Subscription Cancellation Email for SaaS

August 6, 2020

Saying goodbye sucks.This is especially true when you’re bidding farewell to paying customers you thought would be aro...

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How to Improve Your MRR Growth Rate (without new customers)

July 30, 2020

Contrary to what you might see in some case studies, MRR growth is not always linear.Through working with various SaaS c...

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I Grew From Zero to $1,000 MRR in 94 Days: Here’s How I Did It

July 23, 2020

The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after i...

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How to Create Cancellation Surveys That Get a Response

July 15, 2020

What’s the first thing you do after a customer cancels their account?If you answered “send a cancellation survey to ...

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5 Ways to Prevent Involuntary Churn in SaaS

July 8, 2020

Customers churn because they don’t want to use your product anymore, right? Well, not necessarily. There’s...

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5 Winback Email Templates SaaS Customers Can’t Resist (Updated July 2021)

July 6, 2020

Are you laser-focused on new customer acquisition?Although a mentality of “the more, the merrier” might make sense o...

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SaaS Customer Onboarding: A Simple (But Detailed) Guide

June 26, 2020

If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying...

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9 Onboarding Email Templates to Engage New Users

June 22, 2020

Be honest: are your onboarding emails actually getting users excited about your product?The onboarding process is obviou...

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8 Free Trial Email Templates to Copy/Paste for Higher Conversions

June 11, 2020

I have a confession. I love free trials. I sign up for free trials of software like I’m getting paid for it. If a...

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8 Tips to Write Engaging Onboarding Welcome Emails (+ Examples)

May 29, 2020

It’s easy to overlook the importance of a strong welcome email. After all, you’ve already gotten the customer to sig...

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The SaaS Financial Model You’ll Actually Use (Updated 2021)

May 19, 2020

The world has changed a lot since the beginning of 2020. I figured it’s time to add a couple of modules to the financi...

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How Canny Bootstrapped to $800K ARR

May 14, 2020

Canny is a bootstrapped, remote-working, profitable team of seven. In the last month, we hit $800K in annual recurring r...

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How to Write Effective Dunning Emails (30+ Examples Included)

May 4, 2020

When most SaaS companies talk about reducing churn, they’re usually referring to voluntary churn. The customers who ac...

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3 Customer Retention Metrics to Measure for Growth

April 30, 2020

To boost growth, start with retention.With saturated markets and well funded newbies popping up, competition is fierce. ...

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How to Use Cohort Analysis to Reduce Churn & Improve Retention

April 20, 2020

I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technica...

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How a Subscription Video Service Uses Data + Smart Marketing to Retain Customers

April 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. And as we are still,...

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