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How to Make It Through the Pre-Revenue Startup Phase

September 30, 2021

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue. Dep...

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Community Marketing: Build Community in Your Customers’ Areas of Interest

September 29, 2021

The rise of hyper-targeted ads on social media has allowed even the largest companies on earth to provide a tailored mes...

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What Is Penetration Pricing?

September 29, 2021

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue ...

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What Is Price Skimming?

September 28, 2021

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/o...

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A Guide to Resonance Marketing

September 28, 2021

The challenge of marketing is that in order to be effective, it must keep reinventing itself. Old strategies lose their ...

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What Is Psychological Pricing?

September 28, 2021

Psychological pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenu...

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What Are Liabilities in SaaS?

September 28, 2021

A liability is a financial or legal obligation or debt that a person or company owes to another party. Liabilities are s...

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What Customer Events are Tracked in Baremetrics?

September 27, 2021

In addition to calculating subscription data and metrics, Baremetrics also monitors important customer events like upgra...

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Top 10 Pricing Strategy Examples for SaaS

September 27, 2021

Gone are the days where you can throw a dart to pick your starting price and work towards the correct one (okay, maybe t...

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Best Payment Processors for Startups

September 27, 2021

Currency, as well as how it is used for financial transactions, has evolved considerably over time – and it has on...

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Sage Accounting Alternatives for SaaS

September 27, 2021

Bookkeeping and accounting are two of the least liked tasks for both budding entrepreneurs and seasoned founders alike. ...

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Marginal Cost: Why You Need to Know It

September 27, 2021

Marginal cost is essentially the cost of producing one more unit, whether a product or service. When looking at the inco...

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SaaS Financial Metrics: Use Baremetrics for All of Your SaaS Financial Metrics

September 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. Coming from data...

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What is Equity Financing?

September 24, 2021

Equity financing is a method of capital raising via the selling of stock. Businesses grow money for a variety of reasons...

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Mental Health for Entrepreneurs and Everybody Else

September 24, 2021

A while ago on Quora I read an answer to a question discussing a syndrome called "the Duck Syndrome" which refers to sev...

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How Understanding Addiction Can Inspire Better Product Building

September 24, 2021

There are lots of crazy stories out there on how far an addiction pushes people. I personally know many of them, and I a...

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3 Signs Your SaaS is Ready to Go To Market

September 24, 2021

If you’re asking yourself whether your business is market-ready, you’re in great company. Determining the timing for...

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What is the LTV to CAC Ratio

September 24, 2021

Ever heard about the golden ratio? No, not that nerdy Fibonacci number thing.I am talking about the SaaS golden ratio. I...

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What is the ASC 606?

September 23, 2021

The Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB) set out in 2014 to p...

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How to Do Price Analysis for SaaS

September 23, 2021

Price analysis is a shortcut to understanding what the market considers a fair and reasonable price. Instead of examinin...

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Willingness to Pay: What It Is and How to Find It

September 23, 2021

Unlike some economic terms, this one is pretty self-explanatory. Willingness to pay is the maximum amount a customer is ...

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Revenue vs. Income

September 22, 2021

Revenue and income are sometimes used synonymously in day-to-day conversation, however they are very different terms in ...

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What is unit economics in SaaS?

September 22, 2021

Unit economics is the expression of all the direct revenues and costs associated with a single unit. This makes it the m...

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Understanding Purchase Cycles

September 19, 2021

Most businesses are aware their customers go through different phases before they reach a decision. Very broadly, these ...

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How to Increase LTV for E-commerce Businesses

September 16, 2021

What journey does a person pass to become your customer? Visitors go to your online store and get acquainted with your p...

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